Hybrid Connection Strategy Manager

at Humanise Collective

• Job title: Connection Strategy Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Montreal, Canada

About the role

• Senior Connection Strategy Manager at Glassroom, an independent media agency. Responsible for defining and embodying strategic vision for client media campaigns with a focus on insights and measurable goals.

Responsibilities

• Conduct research, analyze media trends and consumer behavior to identify strong strategic insights.
• Define overall direction, KPIs, and the creative potential of campaigns.
• Design holistic, differentiated media strategies that incorporate emerging trends and technologies.
• Provide project scoping: challenge briefs, clarify business objectives, and propose innovative approaches.
• Develop and present big ideas, strategies, and budget allocation to clients.
• Work upstream with internal and external teams to ensure integrated strategies.
• Coach and support strategic planners to ensure quality execution and alignment with the vision.
• Evaluate campaign performance through post-mortem studies and media case analyses, and ensure rigorous follow-up on strategic consistency.

Requirements

• Experience: 4 to 7 years in media strategy and planning, with strong command of national channels (offline and online).
• Education: University degree in marketing, communications, or a related field.
• Proficiency with planning and analytics tools: Vividata, Comscore, NLogic, Infosys, Google Analytics, or Adobe Analytics.
• Knowledge of SEM, programmatic, and paid social media environments.
• Solid understanding of optimization practices and data management platforms (DMPs).
• Excellent command of Microsoft Office suite and Google Workspace.
• Bilingual (French, English).
• Experience in financial services or banking institutions (asset).

Benefits

• Hybrid work: A balanced arrangement with 3 days in the office for team connection and 2 days remote.
• Generous time off: 3 weeks of annual vacation plus agency closure during the holiday season.
• "Human" days: Double statutory holidays + 5 personal days to take care of yourself + 1 volunteer day to give back to the community.
• Comprehensive health: Group insurance plan (life, prescription drugs, dental, paramedical, travel, etc.) with 3 coverage options.
• Active wellness: $250 per year reimbursed for physical activities or the purchase of home fitness equipment.
• Green transportation: Discounts on Bixi and Opus passes to facilitate your commute.