Senior Strategy Manager leading market expansion and partner ecosystems in global health solutions. Navigating strategic market intelligence and ecosystem building for TELUS Health.
About the role
- Senior Connection Strategy Manager at Glassroom, an independent media agency. Responsible for defining and embodying strategic vision for client media campaigns with a focus on insights and measurable goals.
Responsibilities
- Conduct research, analyze media trends and consumer behavior to identify strong strategic insights.
- Define overall direction, KPIs, and the creative potential of campaigns.
- Design holistic, differentiated media strategies that incorporate emerging trends and technologies.
- Provide project scoping: challenge briefs, clarify business objectives, and propose innovative approaches.
- Develop and present big ideas, strategies, and budget allocation to clients.
- Work upstream with internal and external teams to ensure integrated strategies.
- Coach and support strategic planners to ensure quality execution and alignment with the vision.
- Evaluate campaign performance through post-mortem studies and media case analyses, and ensure rigorous follow-up on strategic consistency.
Requirements
- Experience: 4 to 7 years in media strategy and planning, with strong command of national channels (offline and online).
- Education: University degree in marketing, communications, or a related field.
- Proficiency with planning and analytics tools: Vividata, Comscore, NLogic, Infosys, Google Analytics, or Adobe Analytics.
- Knowledge of SEM, programmatic, and paid social media environments.
- Solid understanding of optimization practices and data management platforms (DMPs).
- Excellent command of Microsoft Office suite and Google Workspace.
- Bilingual (French, English).
- Experience in financial services or banking institutions (asset).
Benefits
- Hybrid work: A balanced arrangement with 3 days in the office for team connection and 2 days remote.
- Generous time off: 3 weeks of annual vacation plus agency closure during the holiday season.
- "Human" days: Double statutory holidays + 5 personal days to take care of yourself + 1 volunteer day to give back to the community.
- Comprehensive health: Group insurance plan (life, prescription drugs, dental, paramedical, travel, etc.) with 3 coverage options.
- Active wellness: $250 per year reimbursed for physical activities or the purchase of home fitness equipment.
- Green transportation: Discounts on Bixi and Opus passes to facilitate your commute.
Job title
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