Hybrid Senior Associate, Product Marketing Strategy

at Humana

• Job title: Senior Associate, Product Marketing Strategy
• Job type: Full Time
• Experience level: Senior
• Salary: $94,900 - $130,500 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Louisville, United States

About the role

• Senior Associate focusing on product marketing strategy within Humana's healthcare products. Collaborating cross-functionally to enhance member engagement and optimize marketing initiatives.

Responsibilities

• Lead and support end-to-end product marketing strategy across Humana's diverse product portfolios, including MA, MAPD, D‑SNP, PDP, Med Supp, Group Medicare, and specialty products.
• Translate analytics and insights into actionable strategies, informing product positioning, messaging, and go‑to‑market plans to drive growth, enhance the experiences of our members and improve engagement.
• Partner with cross‑functional teams—including Product, Brand, Sales, Group Segment leadership, and Compliance—to ensure alignment, accuracy, and timely execution.
• Translate analytics, insights, member feedback, and market intelligence into actionable strategies that inform product positioning, messaging, and go‑to‑market plans to drive growth, deepen engagement, and increase lifetime member value.
• Partner with cross-functional teams—including Product, Brand, Sales, Group Segment leadership, Compliance, Operations, Broker Distribution, Lifecycle Marketing, Data & Analytics, and Consumer Insights to ensure strategic alignment, executional excellence, and insight integration.
• Lead campaign planning and creative development for multi‑channel marketing initiatives, overseeing briefs, asset development, and performance measurement.
• Monitor performance and identify optimization opportunities, leveraging testing frameworks, analytics, and market trends to advance growth and improve engagement.
• Collaborate with Customer Lifecycle Marketing to deliver personalized, relevant experiences across key touchpoints that support acquisition, onboarding, activation, engagement, and retention.
• Advance growth and retention objectives across Humana's product portfolio through differentiated messaging, enhanced experiences, and targeted engagement strategies.
• Refine and elevate marketing materials and communications by applying competitive intelligence, member insights, and regulatory updates to clearly differentiate Humana's offerings, strengthen value propositions, ensure compliance, and increase market relevance.
• Support the development and management of marketing roadmaps, content creation, and stakeholder communications to ensure effective planning and cohesive execution.
• Ensure all marketing deliverables are clear, compliant, and aligned with CMS and internal standards, supporting member acquisition, retention, and overall experience.
• Contribute to ongoing process improvements and best‑practice development to improve operational efficiency and scalability within the marketing organization.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in marketing or product marketing, with specific expertise in Medicare Advantage, Med Supp, PDP, or specialty products.
• Deep understanding of CMS regulations and compliance standards related to Medicare marketing communications.
• Strong analytical and strategic thinking skills, with the ability to translate data and insights into actionable strategies.
• Proven ability to lead multi-channel marketing initiatives, including brief development, creative asset oversight, and performance measurement to drive continuous optimization.
• Demonstrated success developing go to market strategies, executing integrated campaigns, and leveraging performance analytics to inform improvements.
• Experience collaborating with cross-functional teams, including Customer Lifecycle Marketing, Data & Analytics, Consumer Insights, Product, Compliance, Sales, Operations, and Brand.
• Proactive, action oriented, and highly organized, with strong project management and communication skills that support effective execution and cross functional alignment.

Benefits

• Health benefits effective day 1
• Paid time off, holidays, volunteer time and jury duty pay
• Recognition pay
• 401(k) retirement savings plan with employer match
• Tuition assistance
• Scholarships for eligible dependents
• Parental and caregiver leave
• Employee charity matching program
• Network Resource Groups (NRGs)
• Career development opportunities