Lead engagement with various GTM Onramps for HP's All-In Plan expansion. Oversee global GTM programs and provide strategic insights to drive performance and sales.
Responsibilities
This role is responsible for leading the engagement with different GTM Onramps for HP All-In Plan such as Store and Performance Marketing partnering monitor current business performance, identifying growth areas and forecasting potential demand.
This role is also responsible to define the strategy HP All-In Plan expansion to Retail and lead the collaboration with Market Category to facilitate the execution.
The role also leads cross-functional and cross-organizational teams to develop and execute new GTM programs globally.
Monitors weekly performance and provide strategic insights on trends to L3 level forums providing choice points
Excels on end-to-end GTM onramps analytics
Leads actions plans to optimize performance and close gaps to budgets
Develops and owns growth initiatives driving execution and timelines definitions
Oversees end-to-end strategy for Retail expansion (UX, compensation, selling motions)
Partners with sales senior management in retailer/reseller account calls/development to strengthen relationships and drive sales.
Provides mentorship and guidance to lower-level employees, thus, ensuring the realization of operational and strategic plans.
Requirements
Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 10+ years of work experience, preferably in product marketing, product design, or a related field.
Agile Methodology
Analytics
Business Development
Business Strategies
Business To Business
Customer Relationship Management
Data Analysis
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Strategies
New Product Development
Product Management
Product Marketing
Product Strategy
Project Management
Thought Leadership
Value Propositions
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity
Benefits
A truly international experience: Work in a global organization with colleagues from 60+ nationalities, collaborating across cultures and geographies.
Continuous growth & career development: Multiple internal mobility and career opportunities, supported by HP’s learning platform to keep growing your skills.
Competitive benefits package , including: Hybrid work model (home office / office), depending on the role/functions Health & Life insurance Ticket Restaurant Vouchers or lunch at reduced prices at our canteen Flexible working hours to support work–life balance HP Flex Program: Kindergarten vouchers & Transport Card Exclusive HP products offers and discounts for employees, friends and family Inclusion & belonging at the core: Join our global employee networks such as Women, Pride, Inclusion, NextGen, Sustainability & DisAbility, with opportunities to get involved locally.
Give back to the community: Participate in volunteering initiatives or join our annual HP Charity Day held onsite.
Stay active & energized: Access our sports center (indoor & outdoor) with 25+ coordinated activities.
Onsite medical services: Doctor and medical team available for annual checkups, nutrition, oral hygiene, physiotherapy, and general health.
Creativity & innovation: Enjoy our Printing Happy Hour—from photos to large posters—and hands‑on workshops using the latest printing technologies, from wall covers to 3D printing.
Easy commuting: Free parking available or excellent access via nearby train services.
Women Network initiatives: Networking events, STEM promotion, business acumen talks, work–life balance sessions, and future‑skills development.
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