Influencer Marketing Manager at creator.hub media, responsible for executing influencer marketing campaigns and coordinating with creators. Requires solid experience in influencer marketing and strong German and English skills.
About the role
- Influencer Marketing Manager developing and executing influencer marketing strategies for Hourglass Cosmetics. Leading talent discovery and managing campaigns across various social media platforms.
Responsibilities
- Develop influencer campaign strategies for both paid and earned: from creative concept to influencer selection – all based on data, insights and trends
- Execute influencer campaigns: influencer outreach, negotiation, briefing, contracting, content review
- Lead on talent discovery, building and maintaining influencer relationships within various verticals for earned and paid executions.
- Support global mailer program
- Build and manage community events
- Analyze and report the effectiveness of programs and competitive analysis for key stakeholders utilizing social listening tools such as Creator IQ, Tribe, Traackr, etc.
- Responsible for tracking and maintaining the influencer database to ensure it is up to date
- Responsible for tracking product orders and sends to ensure deadlines are met and budgets are kept
- Partner with Social, Paid Media and PR teams to build synergies between our programs
- Manage the affiliate marketing program in partnership with the Digital and eCommerce teams
- Demonstrate ability to think both creatively and critically, willing to think outside the box and challenge the status quo while demonstrating sound judgement in strategic decision making.
- Highly adaptable and able to adjust to changing demands and shifting priorities while coordinating multiple teams and stakeholders simultaneously
- Energetic self-starter with excellent writing and communication skills to formulate and articulate value points to internal & external teams
- Strong attention to detail, highly entrepreneurial, creative, open minded, persistent and highly collaborative, with a passion for and understanding of the influencer/social space and the ability to quickly learn about new technologies and platforms
- Demonstrates ability to think both creatively and critically; willing to think outside the box and challenge the status quo while demonstrating sound judgment in strategic decision-making.
Requirements
- Minimum 5 years influencer marketing experience with minimum 3 years in Beauty
- Passionate about the Beauty Industry
- Strong project management skills – timings, details oriented, flawless execution
- Must understand Influencer Marketing to its core
- Must have excellent knowledge of social media platforms and best practices
- Up to date with social culture and trends
- Established relationships with influencers and industry players
- Knowledge of international talent is a plus
- Proven success in community building
- Understands best-in-class content storytelling
- Must have a good understanding of paid media (opportunities and limitations)
- Data oriented, each activation informs the following ones
- Must feel comfortable with delivering insights that have real business impact
- Must be an excellent communicator, natural networker, team player, and highly organized
- Keeps a balance between personal accountability and delivery through teamwork
- Has worked in or with a multi-stakeholder environment and knows how to collaborate to get the job done internally or externally.
- Able to manage multiple priorities, work at pace, and offer support across concurrent projects
- Excellent oral and written communication skills
- Excellent power point and presentation creation skills
- Good knowledge of communications technologies, especially, but not limited to, the Microsoft Office 365 suite, with strong SharePoint skills
- Must be able to work from Corporate Office at least 60% of the time.
Benefits
- medical insurance
- dental insurance
- vision insurance
- life insurance
- accident insurance
- critical illness insurance
- disability insurance
- retirement savings plans and company match
- paid family leave
- education-related programs
- paid holidays
- discretionary vacation time
- more.
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