Hybrid Influencer Marketing Manager

at Hourglass Cosmetics

• Job title: Influencer Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $90,000 - $95,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, West Hollywood, United States

About the role

• Influencer Marketing Manager developing and executing influencer marketing strategies for Hourglass Cosmetics. Leading talent discovery and managing campaigns across various social media platforms.

Responsibilities

• Develop influencer campaign strategies for both paid and earned: from creative concept to influencer selection – all based on data, insights and trends
• Execute influencer campaigns: influencer outreach, negotiation, briefing, contracting, content review
• Lead on talent discovery, building and maintaining influencer relationships within various verticals for earned and paid executions.
• Support global mailer program
• Build and manage community events
• Analyze and report the effectiveness of programs and competitive analysis for key stakeholders utilizing social listening tools such as Creator IQ, Tribe, Traackr, etc.
• Responsible for tracking and maintaining the influencer database to ensure it is up to date
• Responsible for tracking product orders and sends to ensure deadlines are met and budgets are kept
• Partner with Social, Paid Media and PR teams to build synergies between our programs
• Manage the affiliate marketing program in partnership with the Digital and eCommerce teams
• Demonstrate ability to think both creatively and critically, willing to think outside the box and challenge the status quo while demonstrating sound judgement in strategic decision making.
• Highly adaptable and able to adjust to changing demands and shifting priorities while coordinating multiple teams and stakeholders simultaneously
• Energetic self-starter with excellent writing and communication skills to formulate and articulate value points to internal & external teams
• Strong attention to detail, highly entrepreneurial, creative, open minded, persistent and highly collaborative, with a passion for and understanding of the influencer/social space and the ability to quickly learn about new technologies and platforms
• Demonstrates ability to think both creatively and critically; willing to think outside the box and challenge the status quo while demonstrating sound judgment in strategic decision-making.

Requirements

• Minimum 5 years influencer marketing experience with minimum 3 years in Beauty
• Passionate about the Beauty Industry
• Strong project management skills – timings, details oriented, flawless execution
• Must understand Influencer Marketing to its core
• Must have excellent knowledge of social media platforms and best practices
• Up to date with social culture and trends
• Established relationships with influencers and industry players
• Knowledge of international talent is a plus
• Proven success in community building
• Understands best-in-class content storytelling
• Must have a good understanding of paid media (opportunities and limitations)
• Data oriented, each activation informs the following ones
• Must feel comfortable with delivering insights that have real business impact
• Must be an excellent communicator, natural networker, team player, and highly organized
• Keeps a balance between personal accountability and delivery through teamwork
• Has worked in or with a multi-stakeholder environment and knows how to collaborate to get the job done internally or externally.
• Able to manage multiple priorities, work at pace, and offer support across concurrent projects
• Excellent oral and written communication skills
• Excellent power point and presentation creation skills
• Good knowledge of communications technologies, especially, but not limited to, the Microsoft Office 365 suite, with strong SharePoint skills
• Must be able to work from Corporate Office at least 60% of the time.

Benefits

• medical insurance
• dental insurance
• vision insurance
• life insurance
• accident insurance
• critical illness insurance
• disability insurance
• retirement savings plans and company match
• paid family leave
• education-related programs
• paid holidays
• discretionary vacation time
• more.