Event Marketing Associate supporting event lifecycle for Fidelity clients. Coordinating event operations, managing deliverables, and collaborating on presentation content.
About the role
- Brand Experience & Events Manager creating immersive experiences and managing events for BoxLunch and Her Universe. Collaborating across teams and leading brand activations while tracking performance metrics.
Responsibilities
- Develop and support the planning, logistics, and on-site execution of BoxLunch and Her Universe convention activations, pop-ups, and brand experiences.
- Manage event timelines, production schedules, and deliverables across cross-functional teams and external partners.
- Coordinate shipping, setup, teardown, and post-event logistics in collaboration with operations and warehouse teams.
- Manage and track vendor quotes, invoices, and budgets to ensure events stay within scope and financial targets.
- Partner with Creative and Brand Marketing to ensure all events reflect the brand’s tone, look, and storytelling standards.
- Support development of event signage, consumer experiences, and premium giveaways that reflect brand positioning.
- Collaborate with Social and PR teams to align content capture, influencer engagement, and coverage opportunities.
- Work closely with licensors (Disney, Marvel, Lucasfilm, etc.) to negotiate contracts and secure approvals for activations and assets.
- Support execution of partner activations and co-branded experiences, ensuring compliance with brand and legal guidelines.
- Assist in building post-event recaps, capturing KPIs, engagement metrics, and consumer insights.
- Maintain tracking of fan events, key learnings, and best practices to inform future planning.
Requirements
- 5+ years of experience in brand marketing, experiential, or event production (retail or entertainment industry preferred).
- Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
- Excellent communication and cross-functional collaboration skills.
- Passion for pop culture, fandoms, and community engagement.
- Proficient in Microsoft Office, Google Workspace, and project management tools (e.g., Asana, Workfront, Airtable).
- Willingness to travel and work weekends for major conventions and events.
Job title
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Experience level
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Degree requirement
No Education Requirement
Location requirements
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