Brand Experience & Events Manager creating immersive experiences and managing events for BoxLunch and Her Universe. Collaborating across teams and leading brand activations while tracking performance metrics.
Responsibilities
Develop and support the planning, logistics, and on-site execution of BoxLunch and Her Universe convention activations, pop-ups, and brand experiences.
Manage event timelines, production schedules, and deliverables across cross-functional teams and external partners.
Coordinate shipping, setup, teardown, and post-event logistics in collaboration with operations and warehouse teams.
Manage and track vendor quotes, invoices, and budgets to ensure events stay within scope and financial targets.
Partner with Creative and Brand Marketing to ensure all events reflect the brand’s tone, look, and storytelling standards.
Support development of event signage, consumer experiences, and premium giveaways that reflect brand positioning.
Collaborate with Social and PR teams to align content capture, influencer engagement, and coverage opportunities.
Work closely with licensors (Disney, Marvel, Lucasfilm, etc.) to negotiate contracts and secure approvals for activations and assets.
Support execution of partner activations and co-branded experiences, ensuring compliance with brand and legal guidelines.
Assist in building post-event recaps, capturing KPIs, engagement metrics, and consumer insights.
Maintain tracking of fan events, key learnings, and best practices to inform future planning.
Requirements
5+ years of experience in brand marketing, experiential, or event production (retail or entertainment industry preferred).
Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
Excellent communication and cross-functional collaboration skills.
Passion for pop culture, fandoms, and community engagement.
Proficient in Microsoft Office, Google Workspace, and project management tools (e.g., Asana, Workfront, Airtable).
Willingness to travel and work weekends for major conventions and events.
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