Hybrid Brand Experience and Events Manager

Posted 3 weeks ago

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About the role

  • Brand Experience & Events Manager creating immersive experiences and managing events for BoxLunch and Her Universe. Collaborating across teams and leading brand activations while tracking performance metrics.

Responsibilities

  • Develop and support the planning, logistics, and on-site execution of BoxLunch and Her Universe convention activations, pop-ups, and brand experiences.
  • Manage event timelines, production schedules, and deliverables across cross-functional teams and external partners.
  • Coordinate shipping, setup, teardown, and post-event logistics in collaboration with operations and warehouse teams.
  • Manage and track vendor quotes, invoices, and budgets to ensure events stay within scope and financial targets.
  • Partner with Creative and Brand Marketing to ensure all events reflect the brand’s tone, look, and storytelling standards.
  • Support development of event signage, consumer experiences, and premium giveaways that reflect brand positioning.
  • Collaborate with Social and PR teams to align content capture, influencer engagement, and coverage opportunities.
  • Work closely with licensors (Disney, Marvel, Lucasfilm, etc.) to negotiate contracts and secure approvals for activations and assets.
  • Support execution of partner activations and co-branded experiences, ensuring compliance with brand and legal guidelines.
  • Assist in building post-event recaps, capturing KPIs, engagement metrics, and consumer insights.
  • Maintain tracking of fan events, key learnings, and best practices to inform future planning.

Requirements

  • 5+ years of experience in brand marketing, experiential, or event production (retail or entertainment industry preferred).
  • Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
  • Excellent communication and cross-functional collaboration skills.
  • Passion for pop culture, fandoms, and community engagement.
  • Proficient in Microsoft Office, Google Workspace, and project management tools (e.g., Asana, Workfront, Airtable).
  • Willingness to travel and work weekends for major conventions and events.

Job title

Brand Experience and Events Manager

Job type

Experience level

Mid levelSenior

Salary

$80,000 - $100,000 per year

Degree requirement

No Education Requirement

Location requirements

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