Hybrid Senior Growth Marketing Manager

at Homebase (YC W21)

• Job title: Senior Growth Marketing Manager
• Job type: Full Time
• Experience level: Senior
• Salary: $157,000 - $185,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Senior Growth Marketing Manager driving small business acquisition strategies through digital and offline channels. Collaborating across teams to optimize signups and conversions with a focus on quality.

Responsibilities

• Own and scale acquisition across modern growth channels
• Lead paid acquisition across core digital channels
• Launch tests across emerging and test channels (e.g., Influencers, paid social)
• Coordinate with Content and Brand programs to build brand authority and visibility
• Build experimentation roadmaps with clear hypotheses, structured tests, and fast learning cycles
• Apply the scientific method rigorously — structured tests, strong analytics foundations, rapid iteration
• Identify new, creative, influencer, and emerging channels where small business owners discover products
• Create or refine AI-powered automations connecting analytics → creative → bidding → reporting
• Use tools like AirOps, Zapier, Claude, Perplexity, Profound, and other LLM-based systems
• Scale content-led acquisition via automated, human-in-the-loop blog and video workflows
• Assess current mix and quickly propose “dial up / dial down” strategies that impact signups in the first 30–60 days
• Partner with our digital agency — but with hands-on ownership of campaign changes when needed
• Experiment with direct mail, audio, CTV, and other high-potential non-core channels
• Focus on quality, not just volume — measuring early engagement, activation, and paying conversion
• Use segmentation, routing, and creative optimization to increase quality signups
• Work closely with Organic, Creative, Product Marketing, Product Growth, Lifecycle, Sales, and RevOps
• Ensure unified customer journeys from acquisition → onboarding → paid conversion
• Operate with high collaboration and shared ownership across the funnel

Requirements

• 5–8+ years in growth marketing, acquisition, or performance marketing roles
• Demonstrated success driving growth through GEO, AEO, SEO, and LLM-based discovery
• Hands-on experience managing campaigns in Google, Meta, Bing (scrappy budget environments preferred)
• Proven ability to manage and get leverage from digital agencies while also being hands-on in platforms
• Strong experimentation rigor — hypothesis-driven testing, structured measurement, and iteration discipline
• Experience in consumer or prosumer growth environments (e.g., Canva, HoneyBook, insurance, marketplaces)
• Daily use of AI tools; ability to show measurable workflow improvements
• Experience building automated growth workflows (e.g., reporting, keyword ops, creative briefs)
• Familiarity with LLM-driven search ecosystems, citation strategies, and E-E-A-T improvement
• Scrappy operator who thrives with lean resources
• High urgency and pace; ability to drive meaningful acquisition impact within the first 30 days
• Strong communicator who earns trust across GTM and Product
• Comfortable going deep in the details while owning strategic outcomes

Benefits

• Stock options + 401(k) with 4% match
• Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options
• Unlimited PTO (salaried) + company holidays
• Up to 12 weeks of paid parental leave (after 6 months of service)
• Life insurance + short/long-term disability coverage
• Work From Anywhere Month + meeting-free weeks yearly
• Meals provided, commuter benefits, team offsites, and Customer Days
• Required in-office days on Tuesdays and Wednesdays