Hybrid Marketing and Communications Manager – Employer Brand

Posted 14 hours ago

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About the role

  • Marketing and Communications Manager for employer branding strategies at Holland & Knight. Overseeing HR and marketing initiatives to attract and retain talent.

Responsibilities

  • Develop and advance the firm’s employer brand strategy, ensuring the Holland & Knight brand platform is consistently expressed across the full talent lifecycle—from recruiting and onboarding through employee engagement and alumni relations
  • Serve as the strategic liaison between Human Resources and Marketing, translating HR priorities and initiatives into clear, compelling communications strategies and execution plans
  • Develop and manage employer brand and HR communications content across key digital and internal platforms, including the careers website, intranet, LinkedIn, and recruiting materials, ensuring consistent messaging, tone, and brand alignment
  • Partner closely with HR leadership to support major initiatives such as recruiting programs, professional development, benefits communications, employee engagement, and culture-building efforts through thoughtful, audience-focused content and campaigns
  • Coordinate creative resources—including design, video, digital assets, and collateral—to deliver high-quality talent-related communications that align with firm brand standards
  • Support change initiatives and strengthen internal communications related to culture, talent strategy, and the overall employee experience
  • Expected to maintain a regular and predictable work schedule and full attention to and engagement in work activities on behalf of the firm during business hours unless otherwise approved or required by applicable law
  • Special projects and duties as assigned

Requirements

  • 6+ years of marketing experience in a professional services environment required
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field required; degrees include Human Resources, Organizational Development, and Business Administration are also valued
  • Ability to think strategically and develop and implement brand strategies aligned with the firm’s goals
  • Ability to manage multiple priorities, meet deadlines and work under pressure
  • Excellent organizational and interpersonal skills; ability to effectively engage with senior level management
  • Demonstrated ability to influence and align stakeholders across levels to drive decisions and outcomes
  • Creative thinker with the ability to develop innovative, brand-aligned content and campaign ideas across digital and internal channels
  • Strong project management skills, including scoping work, prioritizing tasks, and managing timelines and deliverables
  • Proficient in Microsoft Office Suite, or Microsoft 365

Benefits

  • comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners
  • life and AD&D insurance
  • short and long term disability insurance
  • tax-advantaged accounts for health care expenses, including FSAs and HSAs
  • FSAs for dependent care
  • health advocacy services
  • behavioral health and counseling resources for all family members
  • 401(k)
  • profit sharing
  • backup dependent care
  • senior care planning support
  • resources for individuals with development disabilities and their caregivers
  • paid holidays and other paid time off, including paid leave for new parents

Job title

Marketing and Communications Manager – Employer Brand

Job type

Experience level

Mid levelSenior

Salary

$131,000 - $197,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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