Working student in Marketing at ExciteLab, a high - tech accelerator collaborating with universities. Creating content for newsletters and social media with an emphasis on innovative technologies.
About the role
- Consumer Lifecycle Marketer enhancing user engagement and retention strategies at Hinge Health. Driving business outcomes and collaborating with cross-functional teams for product success.
Responsibilities
- Develop and refine messaging and positioning that clearly communicates our value proposition and differentiators to target audiences.
- Design and optimize lifecycle and growth marketing campaigns to drive member engagement, retention, and measurable business impact, working with creative and marketing automation teams.
- Conduct and leverage market research and audience analysis to inform marketing strategies and ensure alignment with audience needs and company objectives.
- Analyze marketing and campaign performance data to evaluate effectiveness, identify opportunities, and inform ongoing optimization efforts.
- Collaborate with stakeholders across Product, Data Science, Creative, and Marketing Automation to translate business decisions into actionable marketing plans and ensure alignment on goals.
- Own and drive product feature and program launches, from planning through execution and measurement.
- Proactively identify and troubleshoot issues, working with partners to resolve blockers and ensure program success.
- Prepare and present clear, data-driven updates and recommendations to stakeholders to inform decision-making.
- Build capabilities to independently lead complex workstreams and influence cross-functional partners.
Requirements
- 4+ years of experience in growth marketing, lifecycle marketing, or a related field, preferably in a fast-paced, cross-functional environment.
- Demonstrated ability to independently lead multiple projects or campaigns from ideation through execution and analysis.
- Excellent written and verbal communication skills; able to tailor messaging for technical and non-technical audiences.
- Strong analytical skills; comfortable working with data to inform strategy and measure results.
- Proven ability to collaborate effectively with cross-functional teams and manage stakeholders.
- Comfort with ambiguity and ability to exercise sound professional judgment.
- Growth mindset and proactive approach to problem-solving and continuous improvement.
Benefits
- Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
- Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
- Modern life stipends: Manage your own learning and development.
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