APAC Marketing Director leading regional marketing and demand generation across Asian-Pacific for healthtech company. Responsible for driving pipeline growth, market expansion, and brand presence.
Responsibilities
Own and execute the APAC marketing strategy, aligned with global and regional business goals
Prioritise efforts across core markets
Localise global campaigns and messaging to resonate with regional audiences
Identify market-specific opportunities for growth and expansion
Lead end-to-end demand generation, including digital, events, partnerships, and outbound initiatives
Partner closely with sales to drive pipeline creation, acceleration, and conversion
Build and optimise multi-channel campaigns to deliver measurable ROI
Own regional marketing targets and tactics tied to revenue and growth metrics
Establish and grow brand presence across APAC markets
Develop go-to-market strategies for new markets, segments, or product launches
Manage regional PR, content, and thought leadership initiatives insourced and via partners
Build and lead a high-performing regional marketing function (directly or via agencies/partners)
Manage external agencies across content, PR, and campaign execution
Establish scalable processes and reporting frameworks
Requirements
8–12+ years in marketing, with regional (APAC) experience strongly preferred
Proven success in B2B demand generation and pipeline ownership
Background in technology (SaaS, healthtech, or enterprise software preferred)
Exposure to healthcare or regulated industries is a strong plus
Strong generalist marketer: comfortable across brand, growth, product marketing, and field marketing
Commercially driven with a deep understanding of revenue funnels and sales alignment
Ability to operate at both strategic and executional levels
Experience working across multiple APAC markets with cultural nuance
Excellent stakeholder management and communication skills
Benefits
Flexible hybrid working environment, with 3 days in the office.
A generous personal development budget of $500 per annum
Learn from some of the best engineers and creatives, joining a diverse team
Become an owner, with shares (equity) in the company, if Heidi wins, we all win
The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
If you have an impact quickly, the opportunity to fast track your startup career!
Marketing Executive at Sharesies Personal supporting diverse marketing initiatives for customer engagement and product adoption. Seeking great communicators, adaptable team players motivated by our vision.
Director of Marketing Communications at Arjo developing and delivering strategic marketing initiatives for U.S. business. Leading MarCom, digital marketing, events, and customer education functions.
Chief Growth Officer leading growth strategy and product innovation at Tienda Pago fintech. Driving market expansion and optimizing user experience in Mexico and Peru.
Senior Performance Marketing Executive managing paid performance marketing and optimizing campaigns for various eCommerce platforms. Driving key metrics across marketplaces and social media while working with leading brand partners.
Marketing Director responsible for executing marketing initiatives for military training solutions. Developing comprehensive strategies to influence military audiences and increase engagement with stakeholders.
Senior Marketing Executive crafting multi - channel campaigns for Mortgage Finance Brokers. Collaborating on content, SEO, and partnership initiatives to drive growth.
Senior leader defining and executing the marketing strategy across the Americas for ICIS. Collaborating with teams to achieve commercial ambitions and enhance brand visibility.
B2C Marketing Director responsible for innovative marketing strategies at Gojob. Collaborating with product and technology teams to enhance market impact.
Field Marketing Executive focused on growing social media for retailers at Snappy Shopper. Engaging with convenience store owners and managing content strategies.