Marketing Executive at Sharesies Personal supporting diverse marketing initiatives for customer engagement and product adoption. Seeking great communicators, adaptable team players motivated by our vision.
About the role
- Senior leader defining and executing the marketing strategy across the Americas for ICIS. Collaborating with teams to achieve commercial ambitions and enhance brand visibility.
Responsibilities
- Responsible for defining and leading the regional marketing strategy for ICIS in the Americas, working closely with the Marketing Director and Head of Commercial Marketing to translate global strategy into regional delivery.
- Collaboration with local stakeholders to understand and support regional business priorities is key.
- Ensure our regional marketing excellence is underpinned by value creation for customers, contributing commercially to our growth drivers and translating our global on and offline strategies to effective regional implementation.
- Lead initiatives to strengthen brand awareness and recognition within key target audience segments, ensuring compelling brand positioning lands across all regional touchpoints.
- Translate global brand strategy into impactful regional campaigns that enhance visibility, build trust, and drive engagement with priority markets.
- Advocate for our defined marketing vision, and support in the delivery of our priorities: digital transformation; brand elevation; growth drivers; and team excellence, whilst driving excellence by nurturing and promoting a best-in-class marketing culture, embedding core competencies and behaviours to drive high performance.
- Build trusted partnerships with colleagues and work collaboratively across our global marketing teams including Brand, Content, UX, Communications & PR, Strategy, Customer Insight and Analytics teams.
- Forecasting and budget management. Creating regional annual budget proposals, with supporting justification, on-going oversight, tracking, accountability and reporting.
- Measurement of marketing sentiment & ROI. Ensure all marketing activities are monitored and measured for their effectiveness. Utilise data and insights to drive performance and ROI.
Requirements
- Extensive regional B2B marketing experience across the Americas, with demonstrable experience in building and executing marketing strategies that positively impact awareness, pipeline growth and revenue contribution
- High level of data literacy – able to leverage data to inform and drive decision making
- Strong commercial acumen and with a track record of delivering commercial success, proactive, data-led, results oriented, and delivery focused, with the ability to balance multiple projects
- Proven track record of delivering successful brand building campaigns, able to build brand awareness and gain traction in target market segments
- Outstanding communicator and collaborator, excellent written skills with the ability to present at a senior leadership level
- Proven experience to influence and inspire at all levels with excellent relationship building skills, creating conditions to build confident, effective teams, able to motivate, inspire and develop team members
- Practical experience of CRM and MAP systems such as Salesforce and Eloqua.
Benefits
- Comprehensive, multi-carrier program for medical, dental and vision benefits
- 401(k) with match and an Employee Share Purchase Plan
- Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
- Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
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