Director of Marketing Communications at Arjo developing and delivering strategic marketing initiatives for U.S. business. Leading MarCom, digital marketing, events, and customer education functions.
About the role
- Senior Performance Marketing Executive managing paid performance marketing and optimizing campaigns for various eCommerce platforms. Driving key metrics across marketplaces and social media while working with leading brand partners.
Responsibilities
- Setting up, managing, and optimizing campaigns to drive key KPI metrics across ecomm marketplaces (Shopee and Lazada), SEM (Google Shopping), and social media
- Work closely with client teams to develop marketing plans and KPIs, as well as ongoing reporting
- Manage revenue delivery and budget spending, including daily optimization and providing real-time targeting recommendations
- Create A/B testing frameworks and implementation to ensure consistent growth
- Manage Analytics and performance report sharing with clients, advising them on optimization potential and insights
Requirements
- Bachelor’s degree in Marketing, Media, Business, or any related fields
- 2+ years (digital) marketing/e-commerce marketing experience
- Extensive knowledge of Google Ads OR eCommerce Marketplace Search Ads essential (i.e. Lazada, Shopee)
- Experience in Facebook and TikTok Ads is a plus
- Experienced in media planning, managing budgets, optimizing ad performance, and negotiating with 3rd parties
- Experience in tracking (e-commerce tracking, Google analytics, Google tag manager, Facebook Pixel tracking, UTM, 3rd Party Ad Serving)
- Strong understanding of major advertising success metrics
- Familiar with measurement platforms like Google Analytics and Google Marketing Platform
- Strong analytical skills with an excellent sense of data and numbers
- Fluent in English
- Digital Marketing Certification on Meta (Facebook) and Google Ads and e-commerce (e.g. Shopee and Lazada, Marketing Solutions background is a plus)
Benefits
- Comprehensive insurance
- Ample leave
- Formal training through face-to-face sessions
- Coaching
- Access to the Intrepid Academy
- Working with advanced tech
- Leading clients
- Best of Both Worlds culture
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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