Housekeeping Manager at Meliá Hotels in Leipzig, leading team and ensuring quality cleanliness in rooms and public spaces. Focusing on staff development and daily operation management.
About the role
- Email Campaigns Manager leading email marketing initiatives for Heart & Stroke organization. Planning, execution, optimization, and reporting on campaigns to support fundraising and mission-impact goals.
Responsibilities
- Lead end-to-end development and execution of email campaigns and journeys including planning, briefing, content preparation, QA, deployment, and post-campaign reporting, in partnership with business leads.
- Coordinate cross-functional workflows to keep campaign requirements clear and timelines aligned.
- Partner with IT, Analytics, Agency, Content Services, and others to deliver high quality and performance-based email campaigns.
- Translate organizational fundraising and mission priorities into clear campaign requirements and technical build needs.
- Develop email strategies and annual campaign operation plans.
- Provide guidance on campaign calendars, timelines, and workflow documentation.
- Proactively mitigate risks, resolve bottlenecks, or resource constraints.
- Ensure all campaigns adhere to CASL, privacy policies, brand guidelines, accessibility standards, and email best practices.
- Work closely with the Director, Specialists, and internal business partners to translate organizational priorities into actionable email strategies and campaign plans.
- Partner with Fundraising, Community, Lottery, Mission, and Digital teams to understand their goals, target audiences, and desired constituent behaviors and align email campaigns strategy to their goals.
- Provide expertise on strategic approaches to campaign structure, messaging frameworks, segmentation, timing, and frequency to maximize engagement and conversions.
- Analyze performance trends to refine strategies and play an active role in proactively translating data into insights and leading improvements for future campaigns and ensuring learnings are consistently applied.
- Lead the integration of testing and experimentation into campaign strategies and drive continuous improvement.
- Uphold email governance rules, naming conventions, and documentation standards.
- Assist the Director in enforcing prioritization processes and inbox management guidelines across business units.
- Lead the implementation of new platform features, email enhancements, automations, with the support of Email Marketing Specialist.
- Stay up to date with email marketing innovations, trends, and best practices, including design, data management, and external integrations.
- Identify opportunities for campaign optimization across the customer lifecycle, championing personalization and segmentation to improve engagement.
Requirements
- Post secondary degree with a focus in marketing or business strategy.
- 7 years of digital marketing experience, with a focus on email marketing.
- Experience with marketing automation platforms (Salesforce Marketing Cloud preferred).
- Hands-on experience a plus.
- Experience with segmentation, data-driven personalization, reporting, and analytics.
- Experience in stakeholder management.
- Agency management or agency experience an asset.
Benefits
- Generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1.
- Competitive health, medical, dental and vision benefits.
- Life insurance.
- Disability benefits.
- Employee assistance program (EAP).
- Defined contribution pension plan with employer matching.
- Flexible hybrid working model.
- Reimbursement for mobile phones and home office setup.
- Opportunities for professional development.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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