Media Buyer for Classic Media strategies at a top marketing agency in Switzerland. Building campaigns in TV and OOH while collaborating with digital specialists.
About the role
- Executive Director driving lifecycle marketing strategies for Hearst Magazines' email ecosystem. Leading initiatives to enhance engagement, loyalty, and revenue through innovative marketing approaches.
Responsibilities
- Define and execute a unified email and lifecycle marketing strategy across acquisition, newsletters, and retention to drive engagement, loyalty, and monetization.
- Partner with Editorial, Marketing, and Business Unit leaders to align lifecycle initiatives with subscription, commerce, advertising, and brand goals.
- Reimagine the role of newsletters as engines of audience growth, brand affinity, and revenue—from flagship products to new launches.
- Advance first- and zero-party data strategies in collaboration with Product, Data, and Engineering to power segmentation, personalization, and CRM capabilities.
- Lead experimentation and expansion into new lifecycle channels, including SMS, to deepen audience relationships.
- Inspire, mentor, and develop a high-performing team of senior leaders and managers, fostering a culture of innovation, accountability, and excellence.
- Drive operational rigor and prioritization across a complex, multi-brand portfolio, focusing resources on the highest-impact opportunities.
- Communicate performance, insights, and recommendations to senior stakeholders, influencing strategy and business direction.
Requirements
- A strategic, hands-on leader who can translate vision into execution across large-scale marketing programs.
- Deep expertise in email, CRM, or lifecycle marketing, with a strong understanding of acquisition, engagement, and retention strategies.
- Fluency in marketing technology ecosystems, including ESPs, CRM platforms, and personalization frameworks.
- A customer-obsessed mindset that blends editorial intuition with data-driven decision-making.
- Proven experience leading, mentoring, and scaling high-performing teams in complex organizations.
- Strong cross-functional collaborator with the ability to influence at all levels of the business.
- Experience in media, subscription, or commerce-driven environments preferred.
Benefits
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
Job title
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Degree requirement
No Education Requirement
Location requirements
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