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Nord Anglia EducationMarketing Intern
Intern supporting marketing efforts and social media content at Nord Anglia Education in São Paulo. Engaging with creative processes and assisting in organizational tasks.
About the role
- Design and build email programs for the full customer lifecycle (nurture, onboarding, retention, upsell/cross-sell).
- Own execution of customer-facing communications for product launches, feature announcements, customer events, and marketing programs.
- Run demand generation for events and webinars, driving registrations, attendance, and follow-up nurture sequences.
- Partner with Customer Success, Product, and GTM teams to ensure lifecycle programs support adoption, engagement, and expansion.
- Collaborate with product marketing and demand gen to ensure campaigns support pipeline goals and align with GTM priorities.
- Implement segmentation and personalization strategies to improve engagement, conversion, and retention.
- Track performance and report on contribution to broader marketing goals, tying email and website performance to pipeline, ARR, and customer health.
- Evaluate tools and partners (ESP, customer engagement platforms, or agencies) to scale Harvey’s lifecycle marketing engine.
- Analyze performance data and continuously optimize for higher engagement, retention, and revenue impact.
Requirements
- 6+ years of experience in lifecycle, CRM, or email marketing roles, ideally in B2B SaaS.
- Track record of building nurture and retention programs that drive measurable pipeline and ARR growth.
- Hands-on experience with email marketing and automation platforms (e.g., HubSpot, Marketo, Braze, Iterable).
- Strong understanding of segmentation, testing, and personalization.
- Ability to balance strategic program design with hands-on campaign execution.
- Comfort working cross-functionally with Product, Customer Success, Sales, and Marketing.
Benefits
- Comprehensive health, dental and vision coverage
- Retirement benefits (401k match up to 4%)
- Flexible PTO
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