Senior Manager responsible for Litera's website and digital presence. Leading high - impact projects to enhance web performance and drive AEO growth while collaborating with cross - functional teams.
About the role
- Senior Digital Marketing Manager leading digital marketing initiatives for Zondervan Books. Collaborating with marketing teams and stakeholders to drive success across major platforms.
Responsibilities
- Manage end-to-end execution of performance campaigns (Meta, Amazon, LinkedIn, Google, TikTok), achieve ROAS/ROI and campaign targets
- Collaborate with stakeholders using data to identify trends and opportunities
- Work to evolve our search strategy beyond traditional keywords and SEO
- Extract actionable insights, translate complex data into clear narratives for stakeholders
- Research and identify advertising platforms and/or advertising technology
- Maintain weekly and on-demand reports on ad performance, advertising spend, and KPIs
- Contribute to the ongoing development and implementation of processes for marketing teams
- Oversee management of metadata projects (SEO, GEO & keyword strategy)
Requirements
- Bachelor’s degree in marketing or a related field
- 5+ years of experience in digital marketing, online DTC, information/educational marketing, or publishing
- Proven experience with PPC advertising platforms: Meta, Google, Amazon, TikTok, LinkedIn, Pinterest
- Strong understanding of digital advertising and analytics best practices
- Proficiency in Microsoft Office (Excel, PowerPoint) and project management software
- Knowledge of AI as a collaborator in marketing workflows
- Strong communication skills for both external audiences and internal stakeholders
- Analytical and metrics-based decision-making experience
- Strong organizational skills and high attention to detail
Benefits
- comprehensive and highly competitive benefits package
- health insurance
- retirement and savings plans
- caregiving benefits
- emotional wellbeing benefits
- transportation benefits
- elective benefits
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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