Hybrid Director of Digital Marketing

at HarperCollins Publishers

• Job title: Director of Digital Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Nashville, United States

About the role

• Director of Digital Marketing leading strategic and tactical marketing campaigns for Nelson Books. Overseeing digital marketing activities to facilitate sales across various platforms.

Responsibilities

• In consultation with the title marketers, oversee the execution of digital marketing activity for the Nelson Books team across all channels including support for online advertising activities, promotional emails, and social media outreach to target audiences.
• Manage creation of digital marketing assets (online ads, emails, web pages, graphics, video ads, etc.) for internal and external email lists, blogs, affiliates, paid search, and social media marketing.
• Work with cross-functional partners including publishing, sales, research/consumer insights, supply chain, production, finance, and others to deliver winning consumer and customer plans via strong digital marketing strategy.
• Identify online media outlets, execute media buy, set up target audiences, budgets, and bids.
• This position will be responsible for running campaigns on Amazon, Facebook/Instagram, Google, YouTube, TikTok, Spotify, etc.
• Monitor and track progress of digital ad campaigns on Amazon, Google, YouTube, Meta, and other platforms and make real-time optimization to ensure ROI for each campaign.
• Oversee management of metadata projects (SEO & keyword strategy) with editorial and marketing operations.
• Develop and execute eBook promotional strategy in collaboration with Digital Sales team.
• Develop and execute multi-title programmatic digital marketing campaigns especially for seasonal opportunities.
• Measure success, trends, and ROI of marketing initiatives.
• Participate in sales conference, executive team, and potential external partner presentations.
• Proactively, participate in weekly marketing meetings.
• Manage fiscal year digital marketing budget for assigned projects.
• Other related responsibilities, as required.

Requirements

• 7-8 years in a marketing or related field role
• Well-versed in digital marketing campaigns
• Bachelor’s in marketing, Digital Marketing, or related field preferred
• Knowledgeable in digital marketing & analytics best practices
• Understanding of marketing, brand management, and publicity
• Familiarity with book publishing, highly preferred
• Experience in client-service role
• Existing relationships with advertising reps and media outlets
• Experience working with AMS, Amazon’s Ad platform, or Google PPC preferred
• Strong analytical and metrics-based decision-making experience
• Strong communication skills – both external communication to potential readers, as well as internal communication to facilitate the planning & execution of marketing strategies with core constituents including authors & agents
• Teamwork – this role works with integrated marketing plans and works cross-functionally with various team members throughout the organization
• Technical proficiency with marketing tools and programs
• Proven ability to develop and maintain strong professional relationships with colleagues and vendors
• Experience managing multiple, competing priorities, duties and/or projects
• Strong organizational, time management skills with attention to detail
• Exceptional written and verbal communication skills
• Team management experience preferred
• Must be able to work independently under tight deadlines
• Must possess the skill to set priorities and problem solve
• Strong computer skills are necessary, especially Microsoft Office.

Benefits

• Health insurance
• Retirement plans
• Paid time off
• Flexible work arrangements