Marketing Analytics Lead designing and implementing a spend optimization model at Caesars Entertainment. Collaborating across teams to drive marketing investment decisions with data - driven insights.
About the role
- Digital Marketing Manager at W Publishing shaping and executing digital marketing strategies. Collaborating across marketing teams to enhance awareness and engagement through various digital channels.
Responsibilities
- Creation of digital marketing assets - including online ads, emails, landing pages, graphics, and video - for use across paid media, email marketing, blogs, affiliates, search, and social media platforms.
- Plan, execute, and support digital advertising campaigns across platforms such as Amazon, Facebook/Instagram, Google, YouTube, Pinterest, and emerging channels, promoting titles in all available formats (hardcover, paperback, eBook, and audiobook).
- Identify and evaluate digital media opportunities, manage media buys, audience targeting, budgets, and bidding strategies.
- Partner with title marketers to develop book landing pages and comprehensive digital advertising strategies tailored to each release, as needed.
- Content calendar planning and creation for broader W Publishing channels and select authors.
- Monitor campaign performance and make real-time optimizations, delivering clear and actionable performance reports and insights.
- In collaboration with the Digital Marketing Director, support metadata and discoverability initiatives, including SEO and keyword strategy, with a working understanding of how content surfaces in organic search and emerging discovery environments such as LLM-powered tools (e.g., ChatGPT, Google Gemini).
- Develop and execute multi-title and programmatic digital marketing campaigns that align with broader seasonal, brand, and sales initiatives.
- Contribute to the growth of W Publishing’s presence on social media and emerging platforms (e.g., TikTok, Reddit), with awareness of social commerce trends, creator-driven discovery, and evolving consumer behaviors.
- Provide administrative and operational support, including processing marketing invoices, coordinating schedules, and assisting with documentation and reporting to help keep the team organized and on track.
Requirements
- 4-5 years of experience in digital marketing or a related field
- Experience supporting or leading product launches
- Demonstrated experience managing and optimizing digital marketing campaigns
- Bachelor’s degree in marketing, digital marketing, or a related field
- Strong understanding of digital marketing fundamentals, including sales funnels, audience targeting, and performance optimization
- Ability to interpret data and adjust strategy based on performance insights
- Preferred: Experience in a client-service or collaborative stakeholder-facing role
- Familiarity with book publishing or media-driven industries
- Strong analytical mindset with experience making data-driven, metrics-based decisions
- Excellent written and verbal communication skills
Benefits
- Equal opportunity employer
- Reasonable accommodation for qualified individuals with disabilities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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