Hybrid Integrated Digital Marketing Officer

at City of Hamilton, Ohio

• Job title: Integrated Digital Marketing Officer
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$51 - CA$64 per hour
• Degree requirement: Bachelor's Degree
• Tech skills: WordPress
• Location requirements: Hybrid, Hamilton, Canada

About the role

• Integrated Digital Marketing Officer for Hamilton's Tourism and Culture Division, focusing on museums and heritage marketing strategies. Develops, evaluates, and implements digital marketing initiatives for local events and attractions.

Responsibilities

• Reporting to the Manager, Tourism and Culture Marketing, the Integrated Digital Marketing Officer contributes to the development of strategic marketing priorities for the Tourism and Culture Division with a specific focus on Museums and Heritage.
• Leads the development, implementation and evaluation of integrated digital marketing activities and tactics to support the work of the Tourism and Culture Division.
• Develops, coordinates, and evaluates a strategic digital marketing presence including content calendar for Hamilton Civic Museums through websites, social media and other digital mediums.
• Coordinates and implements integrated digital marketing programs and campaigns to support directives of strategic plans (e.g., Hamilton Civic Museum Strategy).
• Encourages local and visitor attendance and participation in heritage and culture-based programming, attractions and events.
• Conducts research initiatives including digital trends, digital optimization, blog programs and disseminates research findings providing recommendations to management to inform HRM’s product development, digital strategies and tactics.
• Collaborates in the development of promotional videos and photography to support the operations of Hamilton Civic Museums.
• Engages social media followers in real time as required at designated events and forums (i.e., live tweeting, photography, videography).

Requirements

• Demonstrated experience in digital marketing, normally acquired through the completion of a Degree, Diploma or Certificate in Communications, Marketing, Advertising, Public Relations or a related discipline and/or a combination of education and related work experience.
• Demonstrated experience in writing skills and in the development of content appropriate for various marketing channels including digital and web-based applications to support strategic objectives and initiatives.
• Demonstrated, high degree of proficiency and experience with current social media tools and best practices including the management and execution of X, Facebook, Instagram, LinkedIn, YouTube, etc.
• Awareness of the museum industry, Hamilton Civic Museums and the local heritage network, along with marketing principles, theory, strategies, techniques and best practices.
• Previous experience working for a museum or cultural sector related organization, agency or group preferred.
• Proficiency required across a broad range of marketing, communications and public relations disciplines including planning, coordinating, implementing, and evaluating marketing plans and strategies.
• Must have superior written, oral and visual communication skills, including experience in creating and editing with a high standard of accuracy.
• Experience in writing for diverse audiences using multiple formats.
• Capable of working independently as well as part of an interdisciplinary team and of building strategic relationships both within and outside the organization.
• Excellent computer skills and knowledge of web-based applications.
• Working knowledge in Microsoft Word, Excel, Outlook and SharePoint and web page applications (e.g., WordPress).
• Working knowledge of Canva and similar tools is an asset, as is knowledge of Adobe Creative Suite (e.g., Photoshop, Illustrator, Design, Premier Pro), and project management tool Asana.
• Demonstrated time management and project management skills.
• Ability to balance a number of projects simultaneously and to meet deadlines is essential.
• Must be available to work evenings and weekends as required.