Senior Manager leading strategy for Electric Vehicle programs at Xcel Energy. Overseeing program management, customer satisfaction, and collaboration with cross - functional teams.
About the role
- Media Manager responsible for developing and executing full-funnel media strategies aligned with brand objectives. Collaborating with stakeholders while overseeing campaign implementations across digital and offline channels.
Responsibilities
- Lead the development and execution of full-funnel media strategies aligned with brand and business objectives
- Oversee end-to-end campaign implementation across digital and offline channels, ensuring timely and high-quality delivery
- Evaluate and optimize media plans through continuous performance tracking, data analysis, and post-campaign assessments
- Collaborate with internal stakeholders, agencies, and partners to ensure seamless integration of media activities
- Drive digital excellence across platforms including paid social, programmatic, search, e-commerce media, and emerging channels
- Translate business goals into actionable media frameworks and KPIs
- Monitor market trends, consumer behaviour, and competitive activity to inform strategic decisions
- Manage budgets effectively, ensuring maximum ROI and efficiency
- Provide clear reporting and actionable insights to senior leadership
- Work closely with media channel partners and agencies to generate innovative and show stopping media solutions
- Recommends Test & Learn approach within each Global Media guideline, focusing on channel diversity and quality improvements
- Works closely with Media Agency teams to incorporate learnings from tests and performance results
- Ensure cohesive collaboration across brand, digital, analytics, procurement, and market teams
Requirements
- 8-10 years of experience in media planning and buying, preferably within CPG or FMCG sectors
- Media Agency Experience is a must, whilst CPG Industry experience and Digital Channel Certifications are preferred
- Proven experience managing multi-market or regional campaigns (MEA or similar regions)
- Strong expertise in digital media channels and full-funnel marketing
- Experience of working in a strategy or planning department, either client or agency side
- Strong presentation skills, excellent at creating attractive decks and talking through ideas
- Demonstrable experience communicating with various levels of seniority, particularly with agency partners
- Demonstrated ability to oversee both strategy and hands-on implementation
- Experience with campaign measurement, attribution models, and media effectiveness frameworks
- Excellent analytical, organizational, and project management skills
- Strong stakeholder management and communication abilities
- Experience in D-commerce and retail media is a plus
- Familiarity with key tools and platforms (e.g., Google Marketing Platform, Meta, programmatic DSPs, retail media networks)
Benefits
- Equal Opportunities
- Reasonable adjustments available for candidates
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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