Hybrid Director of New Initiatives

at Gympass

• Job title: Director of New Initiatives
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Director of New Initiatives responsible for launching startups within Wellhub. Focused on driving commercial strategy and operations while ensuring growth and wellbeing culture.

Responsibilities

• Lead and manage the "startup" business unit, owning the P&L and performance from initial hypothesis to scaled operation.
• Drive the end-to-end value proposition, interacting with all Wellhub stakeholders (Clients, Partners, Subscribers) to ensure product-market fit.
• Validate hypotheses for future growth opportunities by launching lean experiments and pivoting based on real-time data.
• Design and execute new Marketplace like strategies, ensuring seamless integration with Wellhub’s global value proposition.
• Navigate internal complexity by collaborating with Finance, Legal, and Product teams to remove blockers for your new business.
• Build and mentor a team of "owners," fostering a culture of innovation, experimentation, and operational excellence.
• Lead commercial negotiations with top-tier global wellness and sports brands.
• Establish long-term strategic partnerships with highly engaged enterprise clients seeking brand visibility within the ecosystem.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

Requirements

• A proven builder with strong of experience in business leadership, venture building, or launching new products.
• A commercial leader with a strong sense of ownership and a history of managing high-turnover business lines or P&Ls.
• You possess an "intrapreneurial" mindset, comfortable building businesses with limited resources in a startup model.
• A tech-native strategist who understands how to build and scale tech-enabled Marketplace organizations.
• You are an autonomous leader who can navigate complex organizations and deliver fast value propositions.
• A clear and compelling communicator, fluent in English to lead global teams and international partnerships.
• A culture transformation agent who lives the mission by prioritizing your own and your team's wellbeing.
• Fluent/Advanced English: Mandatory

Benefits

• Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
• A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content.
• Health, dental, and life insurance.
• As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office.
• Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.
• It’s important to take time away from work to recharge. Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday!
• Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.
• Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.
• You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters.