Product Director bridging Trading and Banking experiences at Crypto.com. Driving user engagement and operational efficiency through product management and AI - driven experimentation.
About the role
- Product Director at Crypto.com leading product initiatives between trading and banking. Spearheading user engagement and growth strategies for banking services across the platform.
Responsibilities
- Define and drive the strategy for the Banking segment, owning the roadmap for accounts, liquidity utility, and everyday financial features to maximize ROI.
- Define and own the North Star engagement KPIs for the banking vertical, ensuring every feature launch drives higher MAU and everyday banking utility.
- Establish a world-class experimentation culture within your team. You will relentlessly test hypotheses around onboarding, activation, and retention to drive incremental growth.
- Foster the use of AI tools (including "vibe coding" and rapid prototyping) within the PM and design teams to accelerate the build-measure-learn loop and drive extreme process efficiency.
- Own the end-to-end banking onboarding logic, ensuring a frictionless, delight-driven journey that converts crypto-native users into banking-active users.
- Oversee the evolution of the accounts experience, from core wallet utility to advanced savings and cashflow orchestration features.
- Partner with Engineering, UX, and Legal/Compliance to evolve our collaboration model, ensuring the "Bank" segment ships high-quality products at an elite fintech pace.
- Lead and mentor a squad of 2-3 PMs, instilling a customer-obsessed and data-driven mindset across the organization.
Requirements
- Engagement & Activation Expert: 7–10+ years of product leadership at high-growth consumer fin-techs, neo-banks, or digital marketplaces. You have a "rockstar" reputation for driving user activation and engagement.
- Experimentation Native: You are used to high-frequency A/B testing and managing products through a rigorous data-driven lens. You know how to find the "signal" in the noise.
- Customer Centricity: You have a strong sense of product design and a proven ability to identify and solve customer pain points through intuitive UX.
- Strategic & Structured: You possess exceptional structured thinking and communication skills. You can break down a 3-year vision into clear, actionable, and measurable milestones.
- AI Utility Power-User: You leverage AI tools in your daily work to move faster and expect your team to do the same. You are excited by the efficiency gains of modern prototyping.
- Commercially Astute: You understand the "why" behind the numbers; specifically the value of deposit retention and cross-selling in a financial ecosystem.
- (Bonus point) Banking Industry Knowledge: A strong grasp of the neo-banking and payments landscape across the US and Europe (including rails, user expectations, and regulatory frameworks).
Benefits
- Competitive salary
- Medical insurance package with extended coverage to dependents
- Attractive annual leave entitlement including: birthday, work anniversary
- Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
- Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
- Work Perks: crypto.com visa card provided upon joining
Job title
Job type
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Degree requirement
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Product Director for Crypto.com leading product initiatives bridging Trading and Banking sectors. Empowering users to unify their financial activities into a seamless banking experience.
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