Product Designer for B2B SaaS focusing on AI - powered sales solutions. Building effective and delightful products to enhance user experience and improve sales performance.
About the role
- Staff Product Designer at Gusto crafting seamless retirement solutions. Partnering with Product and Engineering to enhance user experiences for small business retirement planning.
Responsibilities
- Partner with Product Management to define the customer problems to solve, the strategy to solve them, and the measurable outcomes that matter—across activation, engagement, and retention.
- Collaborate with Data and Research to understand funnel drop-offs, behavior over time, retention drivers as well as define success metrics and iterate based on what you learn.
- Drive the full design process for shipped experiences—scoping and sequencing work, prototyping, testing, and delivering MVP → iteration → longer-term improvements.
- Translate regulatory/tax-driven requirements into clear flows, content, and UI patterns that build trust without overwhelming customers.
- Craft compelling product narratives that align cross-functional stakeholders around the problem, strategic options, and tradeoffs, clearly explaining the reasoning behind design decisions and outcomes.
- Provide thoughtful critique and mentorship to design peers; raise the quality bar across the organization. Be an innovation driver with using and designing for AI.
- Champion the design system and contribute patterns/components that improve cohesion and quality.
- Use AI to move quickly from concept to customer-tested artifact — building clickable, high-fidelity prototypes that generate real signal faster than traditional methods allow. Bring a clear point of view on where AI enhances the customer experience, not just your workflow, and help raise the team's fluency through your example.
Requirements
- 8+ years in product design, with a portfolio showing end-to-end shipped work and the impact it drove
- High bar for craft across interaction design, information architecture, and visual design—especially for complex, form-heavy workflows
- Bonus: Experience in regulated/high-trust domains (fintech, taxes, insurance, healthcare, benefits/retirement)
- Demonstrable AI fluency in your design practice — not just familiarity with tools, but evidence of AI changing how you prototype, test, and ship. We'll ask you to show this, not just describe it.
- Comfort moving between design and code — whether that means shipping UI improvements directly, working closely in the codebase with engineers, or using AI-assisted tools to close the gap between prototype and production.
- Comfortable operating in ambiguity and shaping messy inputs into clear goals, tradeoffs, and shipped outcomes
- Bonus: Comfortable tackling content design aspects (making complex concepts understandable)
- Building strong partnerships with Product, Engineering, and Data to prioritize, execute, and iterate
- Systems thinker who designs solutions that scale beyond one-off screens and hold up across a product ecosystem
- Bonus: Have contributed to growing a Design system with components or patterns
- Bring a clear point of view, engage in constructive feedback, and help teams align quickly by clarifying tradeoffs and driving decisions forward
- Track record leading multi-workstream initiatives across teams—setting direction, unblocking partners, and shipping measurable improvements
Benefits
- Competitive compensation packages with a strong emphasis on equity-based compensation (ownership in Gusto)
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