Analista de Infoproduto Digital Sr overseeing strategic planning and execution of digital product launches. Collaborating with product teams to ensure market fit and narrative strength.
About the role
- Analista de Planejamento II at Grupo RBS developing communication plans and brand strategies to meet client needs. Collaborating with internal and external stakeholders within a hybrid work model.
Responsibilities
- Develop customized commercial communication plans based on Grupo RBS media properties and internal influencers to address clients' communication challenges, and monitor their performance alongside the commercial team and the client.
- Understand and apply communication, branding and marketing strategies.
- Work together with the commercial team to create and develop commercial projects focused on Grupo RBS solutions.
- Coordinate alignments and negotiations to make ideas viable, manage internal alignments and prepare presentations.
- Present and defend projects to the commercial area and to clients.
- Be connected to and interested in media consumption habits.
Requirements
- Bachelor's degree in Public Relations, Advertising, or related fields.
- Preferred: postgraduate degree and extension/continuing education courses.
- Tools: PowerPoint, Word, Excel, Google Drive, Monday.com, social media platforms and Microsoft Teams.
- Social media: active on social platforms and up to date with major platform updates. Primary focus: Instagram, TikTok and YouTube.
- Organization: ability to drive tasks while keeping leadership and the team informed.
- Strategic, disruptive, agile, proactive, organized and creative profile.
- Knowledge of communication and marketing theories and strategies.
- Ability to self-manage.
- Ability to interact with multiple departments.
- Affinity with the commercial/sales area.
- Experience in brand and media planning at an agency, media outlet, or in-house marketing team.
- Connected to and interested in media consumption habits, creators and content.
- Knowledge of storytelling.
- Understand shared responsibility for relationships, ideas, deliverables, and for surfacing risks and opportunities.
- Ensure full satisfaction of B2B clients (brands/agencies), encouraging repeat business.
- Proficiency in planning content for brands and creators.
- Research basics: request, analyze and apply research data to plans.
- Nice-to-haves (basic knowledge preferred): proficiency in research techniques, project management and/or production.
Benefits
- Position also open to candidates with disabilities (people with disabilities - PWD).
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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