Senior Marketing Analyst leading brand activations and media strategies in Retail at Grupo Panvel. Collaborating with the health and beauty industry for impactful marketing campaigns.
Responsibilities
Lead the production of brand activations in partnership with industry (health, beauty, wellness).
Responsible for the production, execution, monitoring and wrap-up of all activations (large- and small-scale events, in-store activations).
Act as the point of contact with internal teams and interface with agencies and partners for activation project execution.
Support the execution of media plans and influencer initiatives in partnership with industry.
Assist in developing media and activation strategies for Retail Media projects.
Analyze performance and deliver results reports for the activations you execute.
Requirements
Previous experience with event production companies is desirable.
Experience in planning and operating brand activations.
Knowledge and hands-on experience in creating, developing and implementing media strategies and projects.
Bachelor's degree in Advertising, Social Communication, Marketing or related fields.
Benefits
Childcare allowance
Birthday day off
Exclusive discounts at Panvel Pharmacy
Rotational parking
Extended maternity and paternity leave
Profit Sharing (PLR)
Dental plan (through the Employees' Association)
Health insurance
Programs supporting mental health and financial wellness
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