Marketing Manager responsible for executing integrated marketing strategies to enhance brand awareness and drive customer engagement at a local company in Portugal.
GP
Hybrid Marketing and Communications Analyst – Campaigns and Point of Sale (POS)
Posted 2 months ago
About the role
- Marketing Analyst executing institutional campaigns and marketing actions within Grupo Panvel's retail environment. Responsible for interfacing with internal teams and agencies for effective brand activation.
Responsibilities
- Plan and execute institutional campaigns.
- Plan and execute events, brand activations, and other marketing initiatives.
- Execute and follow up on requests from the retail/stores team, handling design and production requests for point-of-sale (POS) materials.
- Implement POS campaigns, contributing strategically to the strengthening of the brand.
- Liaise with internal teams involved in campaign and activation operations.
- Work with agencies and partners responsible for executing brand events and activations.
- Maintain communication with advertising and media agencies that support the marketing team.
- Operate in a dynamic environment, seeking results-oriented solutions.
Requirements
- Preferred experience in retail marketing, with involvement in 360-degree (integrated) campaigns.
- Experience with point-of-sale (POS) activations and materials in retail.
- Bachelor's degree in Advertising, Social Communication, Marketing, or related fields.
Benefits
- Childcare allowance
- Day off on your birthday
- Exclusive discounts at Panvel Pharmacy
- Rotational parking
- Extended maternity and paternity leave
- Profit-sharing (PLR)
- Dental plan (through the Employees' Association)
- Health insurance
- Programs supporting mental health and financial wellness
- On-site cafeteria
- Company shuttle
- Wellhub (discounts on gym memberships)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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