Branding Analyst supporting content planning and influencer strategies for an iconic footwear brand in Brazil. Responsible for social engagement, PR, and performance analysis with creative content production.
Responsibilities
Planning & Strategy: support content planning, create content briefs aligned with campaigns, propose creative ideas, monitor competitors and identify opportunities on new channels.
Production & Operations: coordinate the creation of content in various formats, publish and provide support for real-time coverage.
Monitoring & Engagement: track interactions (comments, DMs, mentions), perform social listening and generate insights for other teams.
Analysis & Performance: evaluate communication results, prepare reports and adjust strategies.
Influencer Management: select and negotiate with influencers, structure squads, monitor deliverables, plan seeding and track influencer metrics.
PR & Media Relations: liaise with PR advisors/agencies, approve press releases, support press relations, coordinate invitations/events and produce earned media reports.
Operations & Logistics: support event logistics, manage shipments, organize campaign/budget spreadsheets and assist financial processes.
Requirements
Degree in Communication, Marketing, Advertising or related fields.
Previous experience in social media, influencer marketing and PR (minimum 3 years).
Benefits
🎂 Birthday Day Off: a day off on your birthday so you can celebrate.
🏡 Remote Work Allowance: stipend to make your home office more comfortable.
🧠 Psychological Support: partnership with INMD for mental health, connecting you with top psychologists at competitive rates.
🚗 Transportation Voucher.
🍽️ Meal or Food Allowance: R$ 53.00 per day to cover meals.
💪 Wellhub (formerly Gympass): access to gyms, studios and various fitness activities.
🎓 Course Discounts: expand your skills with courses on Descomplica, Ânima Educação, FGV and Open English.
🩺 Health Insurance: Intermédica health plan and partnerships with Bradesco Saúde and Amil Dental.
👗 50% discount at Cantão and Redley physical stores: up to 5 items per month.
👟 50% discount at Kenner: up to 3 items per month for purchases made via the e-commerce site.
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