E - Commerce Manager developing and implementing strategies for online sales in fashion retail. Collaborating with teams to optimize digital product presence and drive growth opportunities.
About the role
- Senior CRM Analyst leading strategies to enhance customer experience in e-commerce. Collaborating with various teams to integrate customer insights into business decisions.
Responsibilities
- Lead the CRM strategy and the CX squad, ensuring an integrated view of the customer journey and the continuous improvement of the e-commerce experience and business growth;
- Define CRM priorities and action plans, structuring and enhancing lifecycle strategy, segmentations and communication cadences based on behavior, value and journey stage;
- Lead the CX squad, ensuring excellence at customer touchpoints and driving continuous improvement of the experience and processes;
- Plan and direct the strategic calendar of campaigns and relationship initiatives, focusing on activation, retention and LTV growth;
- Monitor and analyze key KPIs (engagement, retention, churn, LTV, profitability, NPS and sentiment), translating data into strategic guidance and growth opportunities;
- Work closely with customer service, media, product and commercial teams, connecting the customer perspective to business decisions and ensuring execution aligned with strategic planning;
Requirements
- Bachelor's degree in Business Administration, Marketing, Social Communication or related field;
- Strong experience in CRM, preferably in retail;
- Familiarity with Oracle Responsys, GA4 and Martech tools;
Job title
Job type
Experience level
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Not specified
Degree requirement
Tech skills
Location requirements
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