E - commerce Coordinator role at C&A managing commercial strategies and team dynamics. Focused on maximizing sales performance through data - driven insights and effective leadership.
About the role
- E-commerce analyst at C&A analyzing performance metrics and driving strategic recommendations for commercial success. Integrating with cross-functional teams for optimized results in the digital fashion retail sector.
Responsibilities
- Monitor and analyze daily e-commerce performance indicators (sales, margin and inventory), identifying deviations and opportunities and directing actions;
- Analyze performance by category, channel and campaigns, generating insights and recommendations focused on increasing sales, profitability and inventory turnover;
- Conduct critical analysis of assortment, inventory depth, product performance and market positioning versus competitors, identifying opportunities and directing actions to maximize results;
- Lead, together with the involved areas, the execution of the commercial calendar, ensuring alignment with business strategies;
- Work closely with Product and Performance teams, actively contributing with analyses and guidance to optimize results;
- Monitor the sales funnel and customer journey, identifying bottlenecks (e.g., conversion, abandonment) and directing opportunities to the responsible teams;
- Build analyses and reports that support leadership decision-making, with clarity and a focus on business impact;
- Contribute to the definition of commercial strategies such as pricing, promotions and product placement;
- Ensure the quality, consistency and reliability of information and analyses produced;
- Act proactively when interfacing with partner areas (Marketing, CRM, BI, Logistics and Technology), ensuring alignment and smooth execution;
- Track the results of implemented actions, evaluate impact and propose continuous adjustments.
Requirements
- Bachelor's degree in Business Administration, Marketing, Engineering, Economics or related fields;
- 3 to 5 years of experience in e-commerce, with roles in commercial areas or commercial planning;
- Experience in digital retail is a plus;
- Management and monitoring of e-commerce KPIs (sales, margin, conversion, average ticket, ROI);
- Ability to structure analyses and translate data into actionable recommendations;
- Strong collaboration skills with teams such as Product, Performance, CRM and Marketing;
- Experience with commercial calendar planning and promotional campaigns;
- Experience with analytics and BI tools (Google Analytics, Power BI or similar).
Benefits
- Medical and Dental insurance (employee and dependents)
- Dr. C&A - Telemedicine and teletherapy
- Annual bonus
- Parking or transportation allowance (Work location: Alphaville – Barueri/SP)
- Birthday Off: one day off in your birthday month
- Flexible working hours
- On-site cafeteria
- Flexible meal benefit (meal allowance and/or food voucher)
- Gympass
- Semi-annual vacation
- Employee discount for purchases at C&A stores and online.
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