UKI Media Specialist responsible for media strategy and campaign execution in the UK and Ireland. Managing agency relationships and optimizing multi - million pound budgets to drive brand love.
About the role
- Leading global demand generation strategy for Green Street, enhancing pipeline velocity and revenue. Requires 6-10 years in growth marketing, and expertise with Salesforce and HubSpot.
Responsibilities
- Lead Green Street’s global demand generation strategy to generate qualified leads, accelerate pipeline velocity, and increase revenue—across paid, organic, and outbound-supported channels
- Own multi-channel mix and performance, ensuring we double down on what scales and eliminate investments that don’t
- Design, test, and optimize programs using A/B and multivariate experiments to improve conversion, creative, messaging, segmentation, and channel efficiency
- Collaborate closely with Product Marketing, Sales, Marketing Ops/RevOps, and Content to bring campaigns to life—including persona-based cadences, landing pages, emails, webinars, and integrated campaigns
- Employ a global and regional strategy to deliver high-quality leads and MQL→SQL→Pipeline conversion aligned to each market’s needs
- Deeply understand buyers, personas, pain points, and use cases to tailor full-funnel experiences across channels
- Continuously audit and strengthen existing demand programs, providing recommendations on where to invest, where to shift spend, and what to sunset—always tied to pipeline-to-revenue outcomes
- Partner with Marketing Ops/RevOps to define and monitor funnel KPIs, attribution, performance dashboards, and pipeline diagnostics
- Develop passion for our business/products and thorough knowledge of our customer types and their personas, use cases, and pain points to serve as team subject matter expert (SME)
Requirements
- 6–10 + years of experience in growth marketing or demand generation
- Proven ability to architect and optimize multi-channel campaigns (paid, ABM, content, webinars, events, email, website)
- Demonstrated experience in partnering with Sales to align targets, qualify leads, and accelerate pipeline
- Expert understanding of Salesforce, marketing automation platforms (HubSpot preferred), and enrichment/intent technologies; familiarity with integrations across the GTM stack
- Strong analytical and problem-solving skills with experience building dashboards and interpreting funnel performance data
- Highly organized, strategic thinker capable of managing multiple initiatives in a fast-moving environment while keeping a strong big-picture view
- Experience managing agencies, creative resources, and channel partners
- Experience or interest in commercial real estate, financial markets, or B2B SaaS is a plus; we value diverse professional backgrounds.
Benefits
- Performance bonus
- Benefits (subject to eligibility requirements)
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