Performance Ads Manager optimizing international paid advertising campaigns for ProvenExpert. Driving strategy for market expansion and collaborating with internal and external teams.
About the role
- Google Ads Specialist supporting paid acquisition across platforms like Search, Shopping, and YouTube. Collaborating with teams to drive campaign performance and optimization in a hybrid environment.
Responsibilities
- Build, launch, and optimise Google Ads campaigns across Search, Shopping, Performance Max, YouTube, and Display.
- Manage day-to-day account execution, including keyword research, bid adjustments, budget pacing, and negative keyword management.
- Set up and maintain campaign structures, feeds, audiences, and conversion tracking to ensure clean, scalable accounts.
- Execute structured testing across ad copy, creative, audiences, bidding strategies, and placements.
- Monitor daily and weekly performance in Google Ads, GA4, and attribution tools (e.g. Northbeam) to identify optimisation opportunities.
- Collaborate with creative and CRO teams to brief new ad assets and landing pages based on performance insights.
- Support performance reporting by surfacing learnings, insights, and recommendations to internal stakeholders.
- Stay up to date with Google Ads product updates and best practices, applying learnings directly within accounts.
Requirements
- 4+ years of hands-on experience managing Google Ads campaigns across Search, Shopping, YouTube, Display, and Performance Max.
- Strong understanding of DTC and e-commerce funnels, with a focus on CPA, ROAS, MER, and RPS metrics.
- Proven experience executing both lead-generation and e-commerce campaigns; agency experience strongly preferred.
- Solid working knowledge of GA4 and Google Tag Manager (GTM), including event tracking and conversion setup.
- Experience with audience segmentation, creative optimisation, and bid strategy execution.
- Comfortable working closely with creative teams and translating performance data into clear briefs and optimisations.
- Strong attention to detail, organisation, and time management skills.
- Self-motivated and comfortable executing within established strategies and frameworks.
- Bonus: Experience with YouTube media buying and/or traditional TV extensions.
Benefits
- Hybrid working schedule with collaborative office-based work in Woodstock, Cape Town.
- Opportunity to work with fast-growing international brands and a globally minded team.
- High level of autonomy to lead and innovate in your domain.
- Career growth opportunities within a fast-moving organization.
- Birthday leave plus a professional development budget.
- Join a team that values ownership, creativity, and results.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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