Hybrid Category Manager – Central & West, Alcohol

Posted 2 hours ago

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About the role

  • Category Manager overseeing end-to-end strategy for Alcohol sales across Central & West regions at Gopuff. Collaborating with various teams to achieve financial goals while managing product performance.

Responsibilities

  • Own the end-to-end category strategy and financial performance for Alcohol across the Central and West regions
  • Develop a deep understanding of Gopuff’s on-demand and retail (BevMo!) businesses, internal processes, and assortment architecture
  • Manage revenue and margin performance against budget, including OTB ownership and presentation in cross-functional forums
  • Lead product selection, pricing, positioning, promotions, and go-to-market execution across Beer, Wine, and Spirits
  • Build and execute merchandising and category strategies that drive sales growth, margin expansion, and key performance metrics
  • Monitor performance across multiple classes, markets, and locations, using data to inform actionable, forward-looking strategies
  • Leverage internal and external data sources to make informed, data-driven decisions that drive incremental sales and profitability
  • Serve as the primary point of contact for supplier partners and new business opportunities, including negotiations and relationship management
  • Develop localized assortment strategies that reflect regional volume, size, distribution needs, consumer preferences, and regulatory considerations
  • Partner closely with Supply Chain, Pricing, Finance, and Marketing to maximize revenue and financial targets within each classification
  • Conduct national and local competitive pricing and assortment analysis to ensure strong market positioning while meeting margin objectives
  • Stay current on industry, consumer, and competitive trends within the alcohol category, applying insights to strategy and execution
  • Ensure category decisions align with applicable state and local alcohol regulations

Requirements

  • Bachelor’s degree required; Merchandising, Business, or Economics preferred
  • 7+ years of experience in Retail Buying, Merchandising, or Category Management, with deep experience in the Alcohol industry
  • Strong proficiency in Excel (required); SQL experience a plus
  • Solid understanding of Supply Chain, Marketing, Pricing, and Financial Planning principles
  • Proven ability to own results, take initiative, and operate with accountability in a fast-moving environment
  • Strong sense of urgency with the ability to react quickly to changing business needs
  • Experience managing, training, and developing talent, either through direct people leadership or matrixed teams

Benefits

  • Medical/Dental/Vision Insurance
  • 401(k) Retirement Savings Plan
  • HSA or FSA eligibility
  • Long and Short-Term Disability Insurance
  • Mental Health Benefits
  • Fitness Reimbursement Program
  • 25% employee discount & FAM Membership
  • Flexible PTO
  • Group Life Insurance
  • EAP through AllOne Health (formerly Carebridge)

Job title

Category Manager – Central & West, Alcohol

Job type

Experience level

SeniorLead

Salary

$95,000 - $117,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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