Digital Product Content Specialist managing quality of product content in PIM system for global distributor. Overseeing data integrity, collaborating with internal teams, and supporting product launches.
About the role
- Managing Director at GMHC leading editorial voice and content strategy across channels for diverse audiences. Overseeing storytelling, fundraising communications, and website content strategy to reflect GMHC's mission.
Responsibilities
- Lead GMHC’s editorial voice and content strategy across channels.
- Oversee the development of storytelling that advances GMHC’s mission, strengthens donor engagement, and communicates the organization’s work to diverse audiences.
- Ensure that GMHC’s voice is clear, consistent, and aligned across programs, fundraising initiatives, campaigns, and executive communications.
- Set the strategic direction of the editorial calendar and oversee the production and editing of key content including newsletters, blogs, marketing emails, fundraising appeals, press materials, and website copy.
- Lead the content strategy for GMHC’s website redesign.
- Partner closely with Digital & Social, Creative Strategy, and Development teams to ensure the organization’s digital presence reflects its mission, impact, and priorities.
Requirements
- Bachelor's degree required.
- 10+ years of equivalent professional experience, professional writing and editorial experience, ideally in nonprofit, public health, or social justice settings.
- Strong portfolio demonstrating range across web, email, newsletter, and fundraising communications.
- Experience developing or overseeing editorial strategy or content programs at an organizational level.
- Demonstrated experience writing direct response fundraising copy.
- Proven ability to manage multiple projects and deadlines with minimal oversight.
- Experience leading content development for a website redesign or major web refresh.
- Ability to interview staff, clients, and partners and translate conversations into compelling stories.
- Clear, direct writing style that avoids jargon and centers the reader.
- Commitment to inclusive, stigma-free, and people-first communication.
- Deep awareness of and alignment with LGBTQIA+ and BIPOC communities.
Benefits
- Participation in AIDS Walk NY is mandatory for all staff.
- Flexibility to work non-traditional hours during campaigns or events.
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