Growth Marketing Specialist developing performance marketing across intimate apparel brands. Overseeing multi - channel ad campaigns and optimizing conversion strategy while collaborating with brand teams.
About the role
- Membership Growth Coordinator supporting recruitment and retention goals by engaging with families and schools. Focused on lead generation and customer service for Girl Scouts organization.
Responsibilities
- Execute recruitment event and membership growth strategies that are engaging, welcoming, reflective of Girl Scout programming, informative, and result in successful girl and adult membership increases in designated areas.
- Coordinate and attend community events, school presentations, and key membership recruitment drives.
- Support troop formation meetings and events by coordinating logistics, communicating with interested caregivers and volunteers, and assisting with the presentation of Girl Scout program information.
- Provide excellent customer service to community partners, families and volunteers during the membership registration process and promote the Girl Scout brand and mission consistently in all community interactions.
- Track recruitment activity, event outcomes, and membership data accurately in CRM/database systems.
- Follow up with prospective members to ensure timely placement into troops or other Girl Scout experiences.
- Utilizes the volunteer systems database to track and follow through with leads and prospects to achieve the desired conversion rate and meet the assigned girl and adult membership goals.
- Assists and provides support for potential, new, and existing members on how to access and navigate Girl Scout technology platforms.
- Develops and applies a high level of understanding and awareness of GSGC business operations, goals, priorities, and other relevant information to effectively navigate potential, new, and existing member inquiries and requests.
Requirements
- Associate degree or higher, or relevant work experience.
- 2+ year of previous experience in customer service, sales, program delivery, community engagement, or a related field.
- Proficient in Salesforce CRM and Microsoft Suite platforms, including Teams, Outlook, PowerPoint, and Excel.
- Strong communication skills in written, verbal, and virtual delivery; experience developing and implementing action plans to meet/exceed deliverables; and experience working collaboratively to reach collective goals.
- Comfort with public speaking and event facilitation.
- Ability to work a flexible schedule including frequent evenings and weekends.
- Travel throughout council jurisdiction up to 50% of the time.
- Capability to provide own transportation and maintain valid operator license.
Benefits
- 401(k)
- 401(k) matching
- Company parties
- Competitive salary
- Dental insurance
- Employee discounts
- Free uniforms
- Health insurance
- Home office stipend
- Paid time off
- Parental leave
- Training & development
- Vision insurance
- Wellness resources
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