Social Media Analyst managing Paga Group’s social media presence and performance. Creating engaging content and analyzing metrics for optimal brand growth in Financial Services sector.
About the role
- Social Media Specialist responsible for planning and executing social media strategies for client brands. Collaborating with teams to improve content impact and performance metrics.
Responsibilities
- Plan, execute, and monitor social media strategies for client brands.
- Organize and manage editorial calendars, ensuring consistency, relevance, and deadline compliance.
- Produce, edit, and adapt copy for social networks, respecting each brand's tone of voice, positioning, and objectives.
- Collaborate with Creative, Content, and Community Management teams to align on topics, language, and approach.
- Track performance metrics and recommend content adjustments and optimizations.
- Participate in internal alignment meetings and, when necessary, client meetings, including occasional on-site visits.
- Prepare performance reports and results analyses.
- Identify content opportunities, formats, and approaches based on social behavior, trends, and community insights.
- Act as a heavy social media user, leveraging that experience to anticipate movements, adapt trends to the client's context, and generate strategy-ready ideas.
- Contribute to organizing processes, workflows, and best practices for social media operations.
Requirements
- Previous experience as a Social Media professional, preferably in an agency or multi-account environment.
- Heavy user of social media with a critical eye for formats, language, trends, and audience behavior.
- Strong organizational skills, process-oriented mindset, and a clear sense of priorities.
- Excellent writing skills and the ability to adapt tone and language for different brands.
- Ability to balance strategic thinking and hands-on execution in day-to-day work.
- Comfortable working in a team and communicating with cross-functional areas.
Benefits
- Meal and/or food allowance on a Ticket Flex card (no payroll deduction).
- Commuting allowance or mobility assistance (no payroll deduction).
- Wellhub for physical and mental health and well-being support.
- MetLife life insurance.
- Creditas benefits (salary advances, special loan terms, and purchases at Creditas Store without affecting your credit card limit).
- Bracov pharmacy program valid at major pharmacy chains in Brazil.
- Access to SESC benefits, including discounts and services for education, wellness, tourism, culture, and more.
- Health and dental plans with different options to suit your needs: SulAmérica - Health and Dental (national coverage, monthly contribution, no copayment); Paraná Clínicas - Health (regional coverage, monthly contribution, no copayment); Dental Uni - Dental (national coverage, monthly contribution, no copayment).
- Inclusive and extended parental leave – 6 months for mothers and 20 days for fathers, including adoptive parents, trans women, trans men, and same-sex couples.
- Pet leave – a day off in case of adoption to enjoy time with your new companion.
- Pilot Hunter – our referral program that rewards you when a recommended candidate is hired.
- Hybrid work model for employees based in Curitiba and São Paulo: in-office presence 3x per week.
- Birthday day off – one day off during your birthday month to use as you wish.
- Anniversary day off – one day off to celebrate your work anniversary as you prefer.
- Reset day – flexibility to use banked hours in a planned manner.
- Flexible working hours – option to start between 8:00 and 10:00 and finish between 17:00 and 19:00, subject to team dynamics, client demands, and alignment with leadership.
- Work-from-anywhere weeks – the ability to work from anywhere in the world for up to 4 non-consecutive weeks per year, subject to seniority.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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