Marketing Allrounder supporting marketing and social media initiatives at innovative agricultural drone company. Collaborating on creative content and implementing social media strategies.
About the role
- Senior Manager of Social Media at Chief managing social channels promoting women’s leadership and engagement. Leading content strategies, community management, and brand visibility across platforms.
Responsibilities
- Own Chief’s organic brand and Executive Leadership Social Media channels (LinkedIn, Instagram, Facebook, Threads, YouTube, others), including ownership & oversight, publishing, calendar planning, content development, influencer relations, partnership amplification, and community engagement.
- Develop and implement compelling content initiatives that align with brand goals and resonate across all Social channels throughout the year, integrated messaging, and consistent brand voice at every touchpoint.
- Partner with the VP of Marketing and VP of Comms to guide cross-functional collaboration with internal creative, editorial, and content teams.
- Concept, script, and edit high-quality content – including short-form video, social-first graphics, carousels, and experiential storytelling – using the latest available tools and platforms (Canva, CapCut, etc).
- Develop and execute amplification strategies for major membership moments: ChiefX, product and programming updates, Executive Education launches, Clubhouse storytelling, and more.
- Build and maintain editorial calendars that balance brand storytelling, campaigns, real-time moments, and community-driven content.
- Partner closely with Communications and Editorial functions to grow Chief visibility and authority across generative discovery platforms (i.e., AI search, LLM-powered answers, and social-to-search pathways) – distributing content that strengthens Chief’s GEO footprint and positively influences perception.
- Own channel hygiene (bios, highlights, pinned content, format standards) to deliver a consistent brand experience and organic traffic flywheel.
- Act as the "voice of Social" to internal, Member-facing teams, empowering their ability to represent Chief and enabling higher member retention rates.
- Own performance measurement: track KPIs, build executive-friendly recaps, translate data into actionable recommendations, and evolve your work based on learnings.
- Manage day-to-day relationships with external creative partners, working closely to inspire breakthrough creative that elevates and evolves the brand.
- Effectively manage budget in partnership with the VP of Brand Marketing and Finance teams.
Requirements
- 8+ years of experience in Social Media leadership, in the fields of membership marketing, digital marketing, creative, and/or advertising.
- 5+ years developing and leading content and creative strategy and execution.
- Fluency in Social Media platforms, video storytelling formats, and best practices for GEO optimization.
- Fluency in AI-driven tools and platforms that enable premium creative development.
- Direct experience partnering with customer-facing teams, supporting their requirements, and enabling Sales.
- Subject matter expertise in the realm of premium memberships and executive membership communities.
- Strength in translating complex services (e.g., coaching, leadership development, events, education) into clear value propositions.
- Ability to write with clarity, empathy, and authority — especially for senior executive audiences.
- Comfort working in a fast-moving environment and partnering across Marketing, Product, and Comms.
- Deep understanding of women’s leadership, community-based brands, and/or the leadership development space is a plus.
- Experience managing and deeply collaborating with internal and agency creative/editorial teams to develop innovative content, integrated campaigns, and aligned communications strategies.
- Demonstrated ability to architect and implement multichannel brand communication strategies, integrating paid, owned, earned, and shared media to achieve measurable business outcomes.
- Project management with a track record of end-to-end project ownership and successfully delivering results in a fast-paced, dynamic business environment.
- Thrives in both independent and collaborative work environments; nimble, resourceful, and detail-oriented.
- Proven success in evolving brand positioning and storytelling frameworks in response to cultural and market trends.
- Elevated taste level.
Benefits
- Competitive salary and equity
- Flexible vacation policy
- 20 weeks of paid gender neutral parental leave
- Full medical, dental, and vision packages
- 401(k)
- Opportunity to work for a startup focused on driving real change for women in business
- Opportunity to create and attend inspiring experiences and events with leaders of the industry
- Access to our ongoing virtual Chief member exclusive content, including workshops, thought leadership, and iconic speakers
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