Social Media role for Rede UniFTC managing content and engagement across platforms. Collaborating with various departments to enhance the brand's digital footprint.
About the role
- Clinical Social Media Specialist leveraging AAC expertise to create impactful social media content. Leading social media strategy and engaging audiences across various digital platforms.
Responsibilities
- Lead end‑to‑end social media strategy and execution across platforms including Facebook, Instagram, LinkedIn, and YouTube
- Develop and manage a comprehensive content calendar using social media management tools
- Create platform‑specific content such as short‑form videos, reels, carousels, stories, and live content
- Translate AAC research, products, and clinical concepts into accessible, relatable, and shareable content
- Implement audience‑growth strategies, including hashtag research, trend participation, and influencer partnerships within AAC and SLP communities
Requirements
- Bachelor’s degree in Speech‑Language Pathology, Education, Special Education, Occupational Therapy, or a related field required
- Minimum of 2 years of experience in AAC or Assistive Technology
- 3+ years of professional experience executing modern social media strategies and using social media tools
- 3+ years managing corporate social media accounts and/or digital content creation
- Deep understanding of social media platforms, algorithms, and engagement best practices
- Experience managing paid social campaigns and audience targeting strategies
- Strong ability to analyze social media data and translate insights into action
- Proficiency with video editing and graphic design tools such as Canva and Adobe Creative Suite
- Knowledge of SEO, AEO, and digital marketing best practices
- Bilingual (especially Spanish) is a plus.
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