Senior Portfolio Manager developing marketing strategies for Trauma Business unit at Stryker. Collaborating cross - functionally to achieve business objectives and mentor team members.
About the role
- Manage execution and analysis of marketing campaigns for Kroger clients utilizing various marketing strategies. Collaborate with internal and external teams to drive business results across categories.
Responsibilities
- Primarily responsible for managing the execution and analysis of marketing campaigns & activities for Shankman’s clients at Kroger.
- Lead shopper marketing at Kroger, utilizing Kroger-owned platforms, as well as third party providers
- Operate as a subject-matter-expert on marketing programs available from Kroger
- Learn the details of these programs and successfully apply them to reach the marketing and promotional goals of our customers & clients
- Host planning sessions with clients to develop a strategic marketing plan employing a variety of layered tactics
- Plan, conduct & host quarterly business reviews with key clients to review upcoming marketing plans, present results from recent/previous events, key learnings & future recommendations
- Submit and set up promotions for execution, including digital coupons, targeted and untargeted digital media campaigns, and loyalty marketing events, etc.
- Manage online digital programs throughout the promotional time-period and adjust key variables as needed
- Complete analysis of programs at their conclusion and apply learnings to future recommendations
- Apply principles of budgeting and ROI to maximize investment opportunities
- Other duties will include ensuring up-to-date marketing information with Kroger, such as digital search tags, keywords, online presence including images and more
Requirements
- Bachelor's Degree in appropriate business-related subject
- 4 years relevant experience in shopper focused marketing required
- Strong communication skills
- Strong attention to detail, as well as great adaptability and emotional intelligence
- Advanced skills in MS Office
- Skills working with AI a plus
- Ability to adapt to changing technology and learn new digital interfaces quickly
- Possess strong speaking skills and an ability to present complicated material in an easy-to-process fashion to upper level and executive management from Shankman, clients and key accounts
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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