Digital Marketing Manager at Ainavio GmbH managing digital presence across multiple channels. Involves content creation and optimization for driving traffic and brand awareness.
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Hybrid Digital Marketing Executive – Maternity Cover
Posted 13 hours ago
About the role
- Digital Marketing Executive managing the IoD’s marketing and communications plan across digital channels. Focusing on campaign performance and content creation for audience engagement.
Responsibilities
- Deliver the IoD marketing and communications plan across all channels, including digital channels (website, email, social media etc)
- Support the IoD Brand, and be a brand ambassador ensuring its proper implementation across all channels, digital, and print.
- Support the overall Marketing and Communications KPIs, ensuring campaigns are delivering a strong ROI.
- Manage, create and update website content via the CMS, ensuring it is engaging, accessible and SEO/GEO optimised.
- Test and maintain related digital systems for relevant pages (e.g. workshops/events), ensuring integration with CRM (HubSpot) and payment platforms where applicable.
- Develop, and create marketing collateral in-house, but also develop and manage utilising external suppliers.
- Draft and publish engaging content across social media platforms.
- Plan and execute email marketing campaigns and newsletters.
- Support and run digital advertising campaigns (such as Google Ads, LinkedIn Ads).
- Track performance using Google Analytics and other digital platforms to track targets, providing insights and recommendations.
- Support the ongoing UX development of the IoD website and supporting the branding of the LMS.
- Liaise with internal teams and external partners to deliver marketing collateral and campaigns.
- Monitor competitor and industry digital activity and identify opportunities for improvement.
Requirements
- Degree in Digital Marketing, Marketing, Communications or similar
- 3+ years’ experience working within a corporate environment in a Digital Marketing/Marketing/Communications capacity
- Proven experience across a range of digital marketing channels, including (but not limited to) paid media and display advertising, Google Ads (Search and Demand Gen), email marketing, and social media (both paid and organic)
- Experience of managing a website CMS, inclusive of uploading and laying out content, overseeing a CMS, and being inclusive of accessibility, GEO and SEO
- Excellent writing and editing skills
- Strong IT skills and confidence using digital tools and platforms, inclusive of AI tools
- Strong knowledge of the Irish business environment and the role and responsibilities of company directors
- Good project management skills with ability to manage stakeholders across teams delivering on multiple objectives within given deadlines
- Experience with web analytics tools like Google Analytics
- Desirable: Experience using HubSpot CMS or HubSpot marketing tools
- Awareness of the Digital Accessibility Act, and its impact on content development to ensure its accessible friendly
- Designing collateral and video materials using online platforms such as Canva or similar design tools
- Basic video or multimedia content creation
Benefits
- 10% employer pension contribution (post-probation)
- Life Assurance and Income Protection
- Hybrid working model
- Employee Assistance Programme
- Generous holiday allowance with buy/sell options
- Hands-on responsibility and ownership of real campaigns
- Opportunity to build strong digital marketing experience in a purpose-driven organisation
Job title
Job type
Experience level
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Not specified
Degree requirement
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