Marketing Analyst focusing on franchise support, communications, and campaign management at Embracon. Collaborating between marketing and commercial teams to enhance brand strategy across franchises.
About the role
- Creative Marketing Specialist joining Impulse, a brain training app. Collaborating with a team to enhance marketing strategies and performance of a leading product.
Responsibilities
- Explore the market and competitors to identify trends and translate them into creative ideas.
- Generate and test creative hypotheses for advertising campaigns.
- Create clear and structured briefs for designers (mostly video creatives) to bring ideas to life.
- Use AI tools to generate images, videos, and creative concepts faster and more efficiently.
- Analyze performance metrics of tested creatives (CTR, CPA, ROAS) and generate new ideas to improve results.
- Discover and implement new tools and approaches to enhance the creative process and automate routine tasks.
- Participate in shoots for advertising creatives, collaborating with our in-house video production team.
Requirements
- 1+ years of experience in creative marketing;
- Ability to use market monitoring and competitor analysis tools (AppMagic, Facebook Ad Library, TikTok Creative Center etc).
- Experience using AI tools (ChatGPT, Gemini, Claude, Sora, Nanobanana, Runway, or similar).
- Understanding of key marketing metrics and the marketing funnel.
- Ability to create clear and structured briefs for designers (both static and video creatives).
- A mix of creative and analytical thinking, proven by previous experience.
- Proactive and self-driven mindset — eager to learn, grow fast, and adapt in a dynamic environment.
- Interest in tracking content trends and best-performing ad practices on social media.
- English at Intermediate level or higher — comfortable communicating with teammates and stakeholders.
- Openness to sharing and discussing ideas and providing constructive feedback.
Benefits
- Work within an ambitious team on a socially impactful education product.
- An office with a reliable shelter, generators, satellite internet, and other amenities.
- Access to our corporate knowledge base and professional communities.
- Personal development plan.
- Compensation for English language learning, external training, and courses.
- Medical insurance, company doctor, and full sick leave compensation.
- Sports activities: running, yoga, boxing, and more.
- 20 days of paid vacation per year + public holidays.
- Supporting initiatives that help Ukraine.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
CE
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