Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- Senior Marketo Specialist in Budapest handling Adobe Marketo Engage platform governance and integrations. Optimizing marketing automation operations in a regulated enterprise environment.
Responsibilities
- Own the technical administration and governance of Adobe Marketo Engage, including:
- Workspaces and partitions strategy
- User roles, permissions, and access controls
- Standardized program frameworks for repeatable use
- Establish and enforce platform governance standards to ensure Audit readiness and compliance
- Define and govern Marketo data models and field schemas in alignment with CRM and CDP.
- Lead data quality initiatives, including:
- Data normalization (country/state, job function, titles)
- Deduplication logic and merge rules
- Enrichment and validation processes
- Monitor and troubleshoot data flow issues, including sync delays, field mismatches, and submission anomalies.
- Own the Marketo–CRM integration, ensuring reliable and compliant data flow across:
- Leads, Contacts, Accounts, and Campaigns
- Member statuses and lifecycle progression
- Support identity resolution and profile enrichment use cases
- Ensure consistent governance of attributes and event data
- Manage and monitor API-based integrations, including: Establish monitoring and alerting processes for integration health and failures.
- Design and implement marketing automation operating processes
- Develop and maintain SOPs, playbooks, and technical documentation covering Marketo
- Platform usage standards
- Data governance and compliance requirements
- Troubleshooting and incident response
- Run enablement sessions, office hours, and technical training for marketers, analysts, and adjacent teams.
- Ensure Marketo configurations and data handling align with:
- Enterprise security standards
- Consent management and preference handling.
- Regulatory and audit requirements
- Partner with legal, security, and compliance teams during audits and reviews.
Requirements
- Minimum years of hands-on experience with Adobe Marketo Engage, including platform administration and technical configuration.
- Minimum years overall experience in marketing automation, MarTech operations, or marketing systems.
- Strong expertise in:
- Marketo architecture and data models
- Field schemas, normalization, and deduplication
- Tokens, snippets, and scalable asset design
- Solid experience with Salesforce CRM integrations and lifecycle operations.
- Experience working with or integrating Customer Data Platforms (CDP).
- Proven ability to define and operationalize processes, governance models, and SOPs.
- Comfortable working in regulated, enterprise environments with formal approvals and audits.
Benefits
- Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovation
- Make an impact – Drive change for global enterprises and solve business challenges that matter
- Accelerate your career – Get hands-on experience, mentorship, and continuous learning opportunities
- Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
- Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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