Event Marketing Associate supporting event lifecycle for Fidelity clients. Coordinating event operations, managing deliverables, and collaborating on presentation content.
About the role
- Senior Director overseeing global executive events and content strategy at Genesys. Leading high-impact executive experiences to deepen C-suite relationships and support strategic account growth.
Responsibilities
- Set Direction for Global Executive Programs
- Provide strategic leadership for the Executive Perspectives program, establishing the vision, annual priorities, and operating model.
- Lead the design and delivery of Executive Perspectives at Xperience, ensuring it remains Genesys’ premier executive experience.
- Lead the planning and execution of a stand-alone global Executive Perspectives event, hosted annually in a rotating region.
- Establish a scalable global framework to enable regional teams to deliver Executive Perspectives forums aligned to global standards.
- Establish the global program brand architecture for Executives Perspectives, including naming conventions, thematic framework, and experience principals across flagship, global and regional events.
- Lead and develop a small global team, providing direction, coaching, and prioritization, with the opportunity to scale the team over time as the program expands.
- Partner with Brand to ensure the Executive Perspectives program has a distinct, premium identity that aligns to Genesys’ corporate brand and scales globally.
- Establish and manage the anchor content partnership with a respected academic institution or media organization to support the Executive Perspectives program.
- Define the content strategy for the program, including annual flagship research, supporting assets, executive interviews, and customer narratives.
- Partner closely with Brand, Content Marketing, Thought Leadership, and Communications to ensure program content aligns with Genesys’ corporate narrative and is amplified through appropriate channels.
- Ensure content is structured for executive-level conversations and integrated across events, executive sponsorship efforts, and regional activations.
- Serve as a senior matrix partner to the Executive Sponsorship Program (PI Accounts), Sales, Regional Marketing and Customer Success teams.
- Support executive-level engagement by aligning program participation, content themes, and follow-up strategies to account priorities.
- Provide guidance and governance around executive invitations, participation, and engagement for Tier 1 accounts.
- Develop playbooks, toolkits, and content packages to support Executive Perspectives Regional Forums.
- Consult and guide in content creation and execution.
- Establish governance, quality standards, and best practices to ensure consistency across regions while allowing for local relevance.
- Partner with regional teams to coordinate timing and sequencing of executive events, and to recommend and prioritize executive participation based on strategic account impact, capacity, and global priorities.
- Define success metrics across executive engagement, content utilization, event outcomes, and revenue influence.
- Provide regular updates and insights to senior leadership on program performance and business impact.
- Continuously refine the program based on data, stakeholder feedback, and evolving priorities.
Requirements
- 12+ years of experience in senior marketing roles, with a focus on global events, executive engagement, and strategic programs.
- Demonstrated ability to lead global, cross-functional programs with senior-level visibility and impact.
- Experience managing external partnerships (e.g., academic institutions, media organizations, analysts, or consulting firms).
- Strong collaboration skills across Brand, Content Marketing, Thought Leadership, Communications, and Events teams.
- Executive presence with the ability to influence and align senior stakeholders in a matrixed organization.
- Experience in enterprise SaaS; CX, AI, or digital transformation experience preferred.
- Strong operational discipline, including program governance, budget oversight, and vendor management.
- Willingness to travel globally as needed.
Benefits
- Medical, Dental, and Vision Insurance.
- Telehealth coverage
- Flexible work schedules and work from home opportunities
- Development and career growth opportunities
- Open Time Off in addition to 10 paid holidays
- 401(k) matching program
- Adoption Assistance
- Fertility treatments
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