Lead Integrated Content Partnerships for GEICO, overseeing creator-driven storytelling and integrated marketing campaigns. Collaborate with various teams to enhance brand effectiveness and engagement.
Responsibilities
Lead development of integrated content from brief to publish across key product campaigns.
Collaborate with product marketing, social, and integrated teams to ensure partner content aligns with broader messaging strategy.
Manage agency relationships and workflows, from casting and concepting through content reviews and measurement.
Develop briefs for talent in that unlock creativity while protecting brand tone and objectives.
Support enterprise and cultural campaigns as needed, providing content perspective and industry best-practice consideration.
Manage campaign timelines, partner and agency communications, and internal stakeholder alignment.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field.
4-6 years experience in influencer marketing or creator content management.
Skilled in working with creators across TikTok, Instagram, and emerging platforms.
Know how to translate brand briefs into resonant consumer narratives.
Comfortable balancing brand needs with platform authenticity.
Experience reviewing creative for strategic alignment and brand consistency.
Enjoy finding up-and-coming talent and shaping new ways to tell stories.
Strong organizational and project management skills; proven ability to manage concurrent projects and stakeholders in a fast-paced environment.
Excellent communication skills, with the ability to synthesize complex information into clear, engaging presentations.
Solid understanding of brand fundamentals, customer journey mapping, and performance marketing levers.
Comfortable navigating a matrixed organization and collaborating across cross-functional teams and agency partners.
Self-starter with a passion for brand building, an eye for detail, and a drive to contribute to team success.
Benefits
Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
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