Marketing Communications Specialist at GE HealthCare executing integrated marketing initiatives across ASEAN, Korea, and ANZ. Collaborating with teams to deliver impactful communications and content.
Responsibilities
Own brand and messaging frameworks at the modality level.
Ensure consistency across all communications channels and materials.
Develop and maintain core content assets.
Lead localization and translation efforts.
Develop and implement a strategic content plan.
Plan and execute integrated campaigns for New Product Introductions.
Continuously optimize content based on performance metrics.
Collaborate with modality leaders and country teams.
Manage third-party conferences and customer engagement events.
Develop and manage content calendars across digital platforms.
Track campaign performance using KPIs.
Generate post-campaign reports with insights.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or Life Sciences.
3+ years of experience in marketing communications, content marketing, or campaign management.
Experience working in a matrixed organization and across diverse cultures.
Strong storytelling and copywriting skills with attention to detail.
Proficiency in digital marketing tools (e.g., Adobe Creative Cloud, CMS, Adobe Workfront, Salesforce.com).
Analytical mindset with a focus on performance and ROI.
Fluent in English; additional language skills (Korean, Bahasa, Thai, Vietnamese) are a plus.
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