About the role

Director-level sales leader for GEA Group's Bakery Sub-Division, focusing on customer satisfaction and business growth. Requires extensive sales experience and expertise in the Bakery industry with significant travel.

Responsibilities

Seeks to understand each customer’s needs, challenges, and goals, identifying their alternatives to get these addressed and ensuring that every proposed solution addresses their pain points and creates clear value.
Act as the primary steward of the customer experience within the assigned geography.
Coordinate equipment sales and service teams to consistently deliver on commitments.
Strengthen long‑term customer relationships while achieving GEA’s short‑term objectives.
Engage directly with customers through hands‑on selling and frequent in‑person meetings.
Dedicate significant focus (60% of time) to strategic customers and Key Accounts to ensure they receive tailored support and proactive partnership.
Nurture and grow customer relationships, ensuring existing customers feel supported and valued.
Expand the customer base through regular visits, lead follow‑up, campaigns, and promotions.
Map the market with a customer‑first lens.
Guide and coordinate day‑to‑day sales activities across all Bakery & EFT applications.
Champion customer satisfaction and service excellence, addressing and resolving major issues with urgency and care.
Develop customer‑aligned sales plans, budgets, and forecasts.

Bachelor's Degree in Bakery Science, Engineering, or related field preferred
7-10+ years' experience in Sales, Business Development or Project Management lead customer facing roles with direct target achievement responsibility and commercial strategy definition
Experience working in the Bakery industry is HIGHLY preferred
Experienced in international Sales required
Strong commercial acumen and negotiation skills
Strong understanding of legal and commercial contracting
Strong understanding of North America market dynamics
Fluent in English, preferably with a second language (French or Italian)
Ability to handle complex commercial and technical challenges
Ability to manage in difficult situations, and to execute under time pressure
Capability to design, implement and execute a holistic commercial strategy and be the lead for short cycle achievements
Ability to travel 50-75%

Medical, dental, and vision coverage begins on your first day
12 paid holidays , including a flexible floating holiday
136 hours of PTO to relax or explore
A 7% 401(k) employer match helps grow your retirement savings faster
Tuition reimbursement to further your education or skillset
A wellness incentive program rewards healthy habits
Access to a confidential Employee Assistance Program for personal or professional guidance
Flexible Health Savings and Spending Accounts to manage out-of-pocket expenses