Lead Engineer for Trailblazer Identity platform in Salesforce's Digital Marketing Technology group. Overseeing architecture, design, and implementation of digital experiences using best technologies.
About the role
- Director of Digital Marketing responsible for lead generation and digital touchpoints at GBG. Leading marketing team and executing global growth campaigns in a hybrid model.
Responsibilities
- Lead a team of digital marketers, as well as website managers and external agency support, to run paid media, website optimization, SEO, and other lead generation efforts
- Act as the primary owner of the company’s website, with an eye towards both the optimal customer experience and supporting the needs of the marketing team
- Build a consistent and scalable performance engine for global growth campaigns, and support regional activities
- Craft and enable a segmented buying journey that accelerates pipeline from GBG’s core verticals and personas
- Measure KPIs and performance to pipeline, revenue, and campaign goals, as well as ROI from marketing activities
Requirements
- **Skills we are looking for**
- Proven ability to drive results from digital channels, especially from an enterprise target audience
- Experience with HubSpot, Salesforce, 6sense, or similar technologies
- Expertise in account-based marketing tactics using digital channels
- Ability to optimize a discretionary marketing budget and allocate resources effectively to support the go to market team’s objectives
Benefits
- **To find out more**
- As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
- To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to [email protected] and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Digital Marketing Specialist managing global advertising campaigns across Google Ads and Facebook Ads. Analyzing performance metrics and optimizing campaigns for international markets with cross - timezone collaboration.
Digital Marketing Consultant serving as a trusted advisor for German companies. Helping to develop effective digital advertising strategies to enhance their online presence.
Performance & Digital Marketing Manager responsible for executing integrated digital campaigns for APSO. Collaborating with product managers and optimizing advertising strategies in a fast - paced international environment.
Digital Marketing Project Manager nurturing client - agency relationships while managing projects in hybrid setup. Delivering collaborative marketing services to clients in various industries from a Pittsburgh - based agency.
Digital Marketing Associate responsible for developing and executing marketing programs for GovExec’s clients. Focusing on strategic projects to grow brand awareness and audience reach.
E - Commerce & Digital Marketing Intern assisting daily operations and performance marketing activities in a startup focused on innovative body - care solutions. Collaborating across teams for effective project execution.
Digital Marketing Manager leading high - impact paid campaigns to drive qualified pipeline. Collaborating with Product Marketing and Sales teams to optimize resources and achieve company objectives.
Intern supporting various online marketing and e - commerce tasks at Shopwise GmbH. Learning SEO strategies, content marketing, and using AI tools within a hybrid role in Berlin.
Junior Online Marketing Manager/Social Media Manager at Gramercy Global Media developing and optimizing marketing strategies for a global clientele. Working in a hybrid role based in Berlin, Germany.