Hybrid Vice President – Marketing

at American Campus Communities

• Job title: Vice President – Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Austin, United States

About the role

• Vice President leading comprehensive marketing strategies for student/multi-family housing. Collaborating with teams to drive brand growth and performance across various community stages.

Responsibilities

• Develop and execute comprehensive marketing strategies for communities across all lifecycle stages (new development, acquisition, lease-up, renovation, stabilized) to maximize occupancy, rental rates, and alignment with company goals.
• Lead renewal marketing strategy to drive year-over-year resident retention.
• Lead, mentor, and develop the marketing team, fostering creativity, collaboration, and continuous improvement.
• Create, review, and approve marketing training programs and documentation to ensure field and corporate teams are equipped for success.
• Leverage market research, customer insights, and sales feedback to refine strategies and campaign execution.
• Identify, test, and pilot new marketing channels, tactics, and technologies to improve performance, efficiency, and resident engagement.
• Develop and execute integrated, multi-channel marketing campaigns (digital, social, partnerships, print, events, etc.) aligned with brand standards and targeted audience segments.
• Translate agency strategies and creative concepts into clear, actionable execution plans for field teams.
• Define campaign objectives, timelines, deliverables, and communication protocols to ensure consistent execution.
• Champion brand consistency across all channels, campaigns, and community-level executions.
• Collaborate with brand and creative teams to translate brand positioning into actionable marketing programs that drive performance and engagement.
• Ensure brand positioning is consistently and effectively represented across community-level marketing, promotions, and resident-facing touchpoints.
• Ensure campaigns and messaging align with key cultural, academic, and social trends and calendar moments to maximize relevance and engagement.
• Develop training resources and provide ongoing support to field teams throughout campaign rollouts.
• Coordinate logistics, asset distribution, and resource allocation to ensure timely execution.
• Capture field feedback and performance insights to optimize future campaigns.
• Foster collaborative agency partnerships that encourage innovation and proactive problem-solving.
• Manage agency and vendor relationships to ensure cost efficiency, quality, and compliance with brand guidelines, legal requirements, and company policies.
• Oversee contract negotiations, scopes of work, budgets, and performance reviews to maximize value and ROI.
• Establish clear communication, expectations, and KPIs to drive accountability and continuous improvement.
• Identify, evaluate, and secure national and local partnerships aligned with brand values and target audiences.
• Negotiate partnership agreements, including co-marketing and revenue-sharing opportunities.
• Collaborate with partners on promotions, events, and content to expand reach and engagement.
• Develop scalable partnership frameworks and ensure contract compliance with legal and finance teams.
• Define and monitor KPIs to evaluate marketing effectiveness, ROI, and progress toward company goals.
• Analyze campaign performance using reporting tools and systems, delivering data-driven insights and optimization recommendations.
• Continuously assess market conditions and demographics to inform promotional strategies and initiatives.
• Contribute to the evaluation, selection, enhancement, and implementation of marketing systems and technology platforms.
• Partner with IT and cross-functional teams to integrate marketing systems with CRM, PMS, and analytics tools.
• Support requirements gathering, testing, and deployment to improve operational efficiency and campaign performance.
• Manage portfolio-level marketing budgets to ensure alignment with business objectives, leasing goals, and ROI targets.
• Allocate and adjust marketing spend across communities and channels based on performance insights and results.
• Collaborate with Operations and Asset Management to align budget planning with operational priorities.
• Partner with product, digital, content, and analytics teams to align campaign objectives, messaging, and target audiences.
• Partner with Operations and Asset Management teams to ensure seamless implementation and marketing initiatives and aligned budget planning with operational capabilities and resource allocation.
• Partner closely with brand leadership to ensure marketing strategies, campaigns, and execution align with brand positioning, voice, standards, and company goals.
• Facilitate cross-functional workshops planning sessions to develop integrated campaign strategies and execution plans.
• Coordinate timelines and resource allocation across teams to ensure synchronized campaign development and execution.
• Design and manage a resident rewards program that drives engagement, loyalty, and advocacy.
• Secure partner offers and experiences that enhance resident value.
• Monitor participation, performance, and feedback to continuously refine the program.
• Develop training and promotional materials to support field-level execution.
• Coordinate deployment of traveling marketing resources to communities with staffing gaps or execution challenges while assessing community needs and align specialist skill sets to support effective implementation.
• Establish objectives, monitor progress, and provide ongoing guidance to ensure successful outcomes.
• Represent the company at industry events, conferences, and trade shows to build brand awareness and thought leadership.
• Deliver presentations and insights to internal leadership, partners, and external audiences.
• Travel to support community marketing efforts and engage with stakeholders.

Requirements

• Bachelor’s degree in business, marketing, or related field and/or equivalent combination of education and experience
• 10+ years’ experience in the student/multi-family housing industry; or equivalent combination of education and experience.
• 5+ years’ experience in a leadership / management role.
• Proven experience managing agency and vendor relationships, including contract negotiation, performance management, and ROI optimization.
• Demonstrated experience developing and managing strategic partnerships that drive brand value, engagement, and business results.
• Proficiency in campaign management, digital marketing, social media strategies, and creative marketing initiatives.
• Exceptional analytical skills with the ability to interpret data and make informed decisions.
• Strong understanding of market trends, consumer behavior, and effective marketing strategies.

Benefits

• Benefits:
• Vision
• Dental
• 401(k) with Employer Matching
• Medical & Dependent Care Flexible Spending Accounts (FSA)
• Life Insurance
• Sick Leave
• Paid Time Off
• Paid Pregnancy & Childbirth Leave
• Paid Paternity Leave
• Health Insurance
• Health Savings Account (HSA) with Employer Matching
• Short-Term & Long-Term Disability
• Perks:
• Preferred Membership Pricing at Local & National Companies
• CoreGiving Volunteer Days
• Referral Program
• Charity Matching Program