Senior Manager in Sales & Marketing at Frasers Property leading project marketing initiatives and team coordination. Overseeing pricing strategy, campaign management, and market research.
Responsibilities
Assume the role of Project Lead or Deputy Project Lead, as assigned by the Head of Sales & Marketing, and lead cross-functional teams to achieve marketing objectives through market intelligence, data analysis and trend evaluation, including the formulation of strategic marketing plans.
Lead and manage marketing timelines to ensure well-coordinated, timely and effective campaigns across pre-launch, launch and post-launch phases, with all key milestones achieved.
Achieve financial objectives by projecting accurate sales volumes and profitability, and to manage marketing expenditures through careful monitoring and control of budgets.
Enhance product marketability and profitability by identifying market trends and opportunities, and to actively contribute during the design conceptualisation stage of development projects.
Strengthen the firm’s brand and increase brand awareness through the development and execution of integrated marketing and sales strategies.
Conceptualise, develop and implement comprehensive sales and marketing plans, forecasts and campaigns for residential projects.
Ensure accuracy and effectiveness of project microsites, digital landing pages and CRM platforms in tracking marketing performance.
Lead the formulation of competitive pricing strategies based on target demographics.
Oversee departmental sales procedures and administration, and to establish sales policies, objectives and targets.
Requirements
Bachelor’s degree in real estate, marketing or business administration
Experience in sales and marketing role within the real estate industry
An enthusiastic team player who possesses excellent communication and interpersonal skills.
Ability to work under pressure in a fast-paced environment.
Independent, innovative, proactive and resourceful
Passion for excellence and keen sense of curiosity of the Singapore and Malaysia property market
Benefits
Health insurance
Professional development opportunities
Job title
Senior Manager, Sales & Marketing, Development Management
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