Creating and managing dynamic social media content across Footballco's platforms such as Instagram and TikTok. Engaging with audiences and driving views and follower growth on soccer-related content.
Responsibilities
Creating static and video content for publishing across Footballco’s social channels in the US, including Instagram, TikTok, and YouTube.
Owning publishing calendars and output for the US-flagship GOAL USA and SoccerGirl brand accounts.
Managing Footballco’s social accounts during the biggest moments on the soccer calendar, creating and publishing engaging content in real-time.
This role includes working nights and weekends as necessary.
Own Footballco’s social voice in the US, engaging with our audience on content across social through comments and replies.
Working cross functionally with sales, production, and client services teams to publish branded social content.
Assisting in creating social video formats for Footballco’s suite of longform content series.
Assisting in rough cutting social video in Adobe Premiere Pro.
Assisting in driving social strategy to maximize views, engagement, and follower growth.
Requirements
Previous experience in a social media role, with a portfolio of work samples to show your direct impact on driving views, engagement, and follower growth.
Expertise in best practices across various social media platforms, including Instagram, TikTok, YouTube, and others.
Proficiency in Adobe Creative Suite.
An understanding of the digital and social media landscape.
Basic graphic design/video editing skills.
Strong organisational skills and ability to look ahead in content planning.
An interest in and deep knowledge of soccer and sports culture - you live and breathe the USMNT, MLS, Champions League, Premier League, and more.
Strong time management skills and ability to consistently hit deadlines.
Can do, agile mindset. Ability to plan ahead to meet big moments when timing is everything.
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