About the role

Marketing Communications Manager driving product awareness and customer engagement through effective communication strategies in the energy sector.

Responsibilities

The Sr. Manager, Marketing Communications - Subsea must be an orchestrator, ensuring all relevant groups collaborate on and execute a shared go-to-market strategy.
Develop and execute strategies to bring products and solutions to market through effective launches and communication plans, including media outreach, social media campaigns, email marketing, and thought leadership content.
Guide, create and deliver compelling product messaging and content that communicates value to the market, resonates with target audiences and drives product adoption.
Collaborate with product marketing and sales teams to understand product features, benefits, and target market to develop effective communication strategies.
Monitor industry trends and competitive landscape to identify opportunities for product messaging and communication.
Gain and maintain Subsea business knowledge
Support VoC initiatives and programs
Foster customer loyalty, satisfaction, retention, and growth through customer marketing and advocacy
Collaborate with the communications operations team to measure and analyze the effectiveness of communications campaigns and provide insights for optimization.
Implement and refine programs to drive marketing impact, collaborating with demand generation teams, area communications teams, and enabling sales and partner teams
Guide or direct resources within other teams not under direct management control

Ten or more years of B2B technology marketing experience
A minimum of five to seven years in marketing or similar roles
Bachelor’s degree in marketing, communications, business, or a related field
Experience in the energy sector preferred
Knowledge of public relations and media relations best practices
Experience with content management systems and marketing automation platforms
Ability to provide examples of go-to-market strategies and programs for prior roles with the corresponding impact to revenue contribution
Experience in creating marketing campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
Experience in creating integrated content across all marketing channels: digital, social media, paid media, offline, and print
Strong interpersonal skills to work collaboratively
Strong influencer skillset across a broad spectrum of stakeholders
Strategic thinker with the ability and the skillset to see the bigger picture as well as understanding the details of campaigns
Strong process management skills with the ability to self-motivate and prioritize efforts among multiple projects
Advisory and consultative skillset to provide guidance to our content authors and contributors