About the role

  • Senior Leader managing tracking architecture for marketing data at FCamara. Leading performance team and ensuring data measurement reliability across over 120 acquisition channels.

Responsibilities

  • Lead the overall GTM Web, GTM Server (sGTM), and measurement stack strategy.
  • Design and manage integrations between Web and Server environments, ensuring data accuracy and consistency.
  • Implement, review, and monitor tags, triggers, variables, and complex tracking structures.
  • Ensure compliance with privacy best practices and data governance.
  • Integrate and maintain connectivity between Facebook Ads / Meta Ads, Google Ads, TikTok Ads, Meta APIs, and internal and external APIs.
  • Deploy and monitor pipelines between sGTM and internal tools.
  • Operate with internal servers dedicated to server-side tracking.
  • Operate and guide workflows in N8N (low-code).
  • Manipulate and query data in PostgreSQL.
  • Serve as a focal point for advanced troubleshooting.
  • Support approximately 20 traffic managers with technical insights and continuous improvements.

Requirements

  • Strong experience with Google Tag Manager Web and Server.
  • Experience with acquisition architectures, funnels, and tracking for digital marketing.
  • Proficiency in integrations between media platforms (Meta, Google, TikTok).
  • Experience with N8N, internal servers, and low-code automations.
  • Knowledge of PostgreSQL and databases.
  • Strong analytical skills and ability to solve complex problems.
  • Experience with large-scale traffic operations or high data volumes.
  • Experience in team management or technical leadership (desired).
  • Knowledge of privacy regulations (LGPD) and data best practices (desired).
  • Familiarity with JavaScript, REST APIs, and JSON (desired).
  • Experience with event orchestration tools (desired).

Benefits

  • Position also open to candidates with disabilities.

Job title

Tracking Lead – Data Architecture

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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